Planning and Managing Press Conference and Media Enquiries Training Course

This course is designed to help Managers and Executives understand the Important and organizational of Press Conference.  Participants will be introduced to the important of Press Conference, tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organizing a press conference, and dealing with media interviews. The interactive workshop will also provide useful tips on how to establish and enhance an organization’s responsiveness to the media and how to maintain good relations with media representatives and organizations.

Objectives.

•             Developing competencies in the area of organizational of Press Conference

•             Increasing the efficiency of Managing Press Conference and Media Enquiries

•             Attaining the knowledge of how to get to the underlying needs and expectations of journalist

•             Building strong and sustainable relationships with members of the press or media

•             Expanding the positive image of the company in the market

•             Identifying, reducing, and overcoming objections and barriers

•             Developing skills to communicate clearly and effectively

Training Benefits. 

•             Those who are interested in harnessing the power of public relations to better achieve organizational

              goals

•             Managers/Executives who need to establish and maintain effective media relations

•             Those who need to gain a better understanding of PR tools like press releases, press kits and press

              conferences

•             Those who wish to learn how to handle media interviews to achieve positive results