This training course has been created for Practice Managers, Practice Owners, General Practitioners, NHS administrators, CCG staff who need to develop practical marketing skills. It is not designed for academic purposes, but offers practical advice on understanding marketing strategy, realizing the importance of market segmentation, identifying patient groups not been catered to by primary care, creating effective, ethical strategies to boost your list size, ensuring that your communication materials are understood and reaching non native speakers of English.
This course focuses on marketing for primary care in which results and continuous learning are the most important factors. The main emphasis is strategy using current real-world examples from a number of unrelated industries in order to learn how marketing campaigns work, then we are going to apply them to primary care and then your practice. Each course member will have the opportunity to create a marketing plan, learn how to implement it in practice and learn how to measure success.
The first practical course on marketing for general practice