Practical AI Tools for Communication, Design, and Media Work Training Course
AI tools are revolutionizing productivity and creativity across various sectors, particularly in communication, design, and audiovisual production.
This instructor-led, live training (available online or on-site) is designed for intermediate-level professionals who aim to harness AI tools to streamline content creation, automate workflows, and boost creative output in their daily tasks.
By the end of this training, participants will be able to:
- Utilize ChatGPT and other Large Language Models (LLMs) to write, summarize, generate ideas, and automate tasks using effective prompt techniques.
- Leverage Google AI Ultra (Gemini) features within Docs, Sheets, and Gmail to enhance productivity.
- Produce AI-generated images and videos using user-friendly tools suitable for professional environments.
- Integrate Microsoft Copilot into Office 365 to optimize document, spreadsheet, and email workflows.
- Understand and implement ethical AI usage practices, including cybersecurity considerations.
- Explore real-world applications in communication, design, and audiovisual production using AI tools.
- Evaluate and experiment with free AI tools relevant to modern workplaces.
Format of the Course
- Interactive lectures and discussions.
- Extensive exercises and practice sessions.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Prompting Techniques with ChatGPT
- Overview of ChatGPT and prompt engineering fundamentals
- Generating content: writing emails, summaries, reports, and ideas
- Using ChatGPT to automate repetitive tasks through custom prompts
Google AI Ultra (Gemini) in the Workplace
- Introduction to Gemini in Google Docs, Sheets, and Gmail
- Real-time writing, summarization, and data insight generation
- Collaborative workflows with AI assistance in the Google ecosystem
AI for Image and Video Generation
- Overview of leading tools: Adobe Firefly, Runway ML, Canva Magic Studio
- Creating and editing AI images for presentations and campaigns
- Generating video content using text-to-video tools
AI Tools in Microsoft 365 (Copilot)
- Microsoft Copilot capabilities in Word, Excel, and Outlook
- Summarizing documents and drafting communications
- Visualizing data and automating spreadsheets using Copilot
Cybersecurity and Ethical AI Use
- Understanding data privacy and AI-generated content risks
- Best practices for ethical AI tool usage in organizations
- Compliance considerations and risk mitigation strategies
Applied AI Use Cases in Creative Workflows
- AI-assisted content ideation for communication teams
- AI-driven design iterations and prototyping
- Case studies in video production and social media content
Free and Accessible AI Tools for Daily Work
- Exploration of AI tools with free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Tool selection strategies for different workplace needs
- Hands-on experimentation and guided exploration
Summary and Next Steps
Requirements
- An understanding of basic office software such as Microsoft 365 and Google Workspace
- Experience with digital communication or content creation workflows
- Familiarity with online tools and cloud platforms
Audience
- Communication professionals
- Graphic designers and multimedia producers
- Content creators and digital marketing teams
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