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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying customer requirements
- Conducting market and competitor analysis
- Estimating market size relative to the identified customer problem or need
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Applying value and effort-based prioritization
- Developing value maps and defining desired outcomes
2. Building the Product
- User-centered design principles (UX/UI)
- Incremental and iterative development using cross-functional teams (Scrum)
- Managing backlogs and crafting user stories
- Employing early validation techniques (MVP, experiments)
- Establishing product metrics
- Engaging in a practical Design Thinking workshop
- Prompt engineering for leadership (applying AI to products)
- Data-informed design processes
- Creating service design blueprints (service mapping)
- Refining backlog management and prioritization (expert-led session)
3. Launching the Product
- Managing releases and roadmaps
- Executing go-to-market strategies
- Onboarding users and assessing post-launch product experience
- Collecting feedback in live production environments
- Aligning with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realizing Value
- Tracking product metrics (NPS, DAU, retention, etc.)
- Designing monetization and pricing models
- Analyzing conversion funnels
- Evaluating customer value (LTV, CAC, ROI)
- Executing data-driven iterations
- Managing the product lifecycle
- Ensuring product scalability and sustainability
- Reviewing Product P&L
- Developing robust business cases
Recap and Future Directions
Requirements
- A solid grasp of banking operations
- Practical experience in digital product development
- Basic knowledge of AI principles
Target Audience
- Product managers within the banking industry
- Leaders driving digital transformation
- Banking experts engaged in AI-driven product design
Testimonials (1)
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