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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Discovering customer needs
- Analyzing market dynamics and competitor strategies
- Estimating market size relative to customer problems or needs
- Defining user segments and personas
- Establishing product vision, purpose, and strategic direction
- Prioritization based on value and effort
- Mapping values and defining desired outcomes
2. Building the Product
- User-Centered Design (UX/UI) principles
- Iterative and incremental development via cross-functional Scrum teams
- Managing backlogs and crafting user stories
- Applying early validation techniques such as MVPs and experiments
- Setting key product metrics
- Applied Design Thinking workshop
- Executive prompt engineering (applying AI to product development)
- Data-informed design processes
- Creating service design blueprints and service maps
- Expert-led session on backlog management and prioritization
3. Launching the Product to the Customer
- Managing releases and product roadmaps
- Formulating go-to-market strategies
- Handling onboarding and measuring post-launch experience
- Collecting production-level feedback
- Aligning with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Realizing Value
- Tracking product KPIs (NPS, DAU, retention rates, etc.)
- Developing monetization and pricing frameworks
- Conducting funnel analysis
- Evaluating customer value (LTV, CAC, ROI)
- Driving data-based iteration
- Overseeing product lifecycle management
- Ensuring product scalability and sustainability
- Managing Product Profit and Loss (P&L)
- Developing the business case
Conclusion and Strategic Next Steps
Requirements
- Comprehensive understanding of banking operations
- Hands-on experience in digital product development
- Foundational knowledge of Artificial Intelligence concepts
Target Audience
- Product managers within the financial services industry
- Leaders driving digital transformation initiatives
- Banking professionals engaged in AI-assisted product design
Testimonials (1)
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