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 Duration 14 hours

Course Outline

Foundations of Generative Media on Vertex AI

  • An overview of Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Practical lab: Configuring the Vertex AI environment

Image Synthesis with Imagen

  • Designing prompts for high-fidelity images
  • Addressing style, consistency, and branding requirements
  • Practical lab: Developing product imagery

Video Production with Veo

  • Implementing text-to-video workflows
  • Editing and polishing generative video content
  • Practical lab: Generating concise marketing videos

Speech and Audio via Chirp

  • Exploring text-to-speech and speech-to-text functions
  • Applications in voice cloning and accessibility
  • Practical lab: Creating branded audio assets

Music Composition with Lyria

  • Generative composition across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: Producing background music

Integrating Media Modalities

  • Linking outputs across models (image + audio + video)
  • Constructing multimodal workflows for narrative storytelling
  • Practical lab: Assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety protocols
  • Optimizing workflows for scalability and regulatory compliance
  • Case studies highlighting successful enterprise adoption

Conclusion and Path Forward

Requirements

  • Practical experience with cloud-based tools and APIs
  • Fundamental knowledge of generative AI principles
  • Familiarity with media production workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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