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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Hands-on lab: Configuring the Vertex AI environment

Image Generation with Imagen

  • Effective prompt engineering for high-quality visuals
  • Managing style, consistency, and brand identity
  • Hands-on lab: Producing product imagery

Video Creation with Veo

  • Text-to-video workflow implementation
  • Editing and refining AI-generated video content
  • Hands-on lab: Generating short promotional videos

Speech and Audio with Chirp

  • Capabilities for text-to-speech and speech-to-text
  • Applications in voice cloning and accessibility
  • Hands-on lab: Developing branded audio content

Music Generation with Lyria

  • Generative composition across various genres
  • Incorporating music into marketing and media strategies
  • Hands-on lab: Creating background music tracks

Integrating Media Modalities

  • Linking outputs across different models (image, audio, video)
  • Designing multimodal workflows for compelling storytelling
  • Hands-on lab: Assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety protocols
  • Optimizing processes for scale and regulatory compliance
  • Case studies highlighting enterprise adoption

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Foundational knowledge of generative AI concepts
  • Experience with media workflows, including image, video, or audio processing

Target Audience

  • Content creators
  • Marketing professionals
  • Product managers
  • Developers
 14 Hours

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