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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Hands-on lab: Configuring the Vertex AI environment
Image Generation with Imagen
- Effective prompt engineering for high-quality visuals
- Managing style, consistency, and brand identity
- Hands-on lab: Producing product imagery
Video Creation with Veo
- Text-to-video workflow implementation
- Editing and refining AI-generated video content
- Hands-on lab: Generating short promotional videos
Speech and Audio with Chirp
- Capabilities for text-to-speech and speech-to-text
- Applications in voice cloning and accessibility
- Hands-on lab: Developing branded audio content
Music Generation with Lyria
- Generative composition across various genres
- Incorporating music into marketing and media strategies
- Hands-on lab: Creating background music tracks
Integrating Media Modalities
- Linking outputs across different models (image, audio, video)
- Designing multimodal workflows for compelling storytelling
- Hands-on lab: Assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety protocols
- Optimizing processes for scale and regulatory compliance
- Case studies highlighting enterprise adoption
Summary and Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Foundational knowledge of generative AI concepts
- Experience with media workflows, including image, video, or audio processing
Target Audience
- Content creators
- Marketing professionals
- Product managers
- Developers
14 Hours
Testimonials (1)
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