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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- An overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Practical lab: Configuring the Vertex AI environment
Image Synthesis with Imagen
- Designing prompts for high-fidelity images
- Addressing style, consistency, and branding requirements
- Practical lab: Developing product imagery
Video Production with Veo
- Implementing text-to-video workflows
- Editing and polishing generative video content
- Practical lab: Generating concise marketing videos
Speech and Audio via Chirp
- Exploring text-to-speech and speech-to-text functions
- Applications in voice cloning and accessibility
- Practical lab: Creating branded audio assets
Music Composition with Lyria
- Generative composition across various genres
- Incorporating music into marketing and media strategies
- Practical lab: Producing background music
Integrating Media Modalities
- Linking outputs across models (image + audio + video)
- Constructing multimodal workflows for narrative storytelling
- Practical lab: Assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety protocols
- Optimizing workflows for scalability and regulatory compliance
- Case studies highlighting successful enterprise adoption
Conclusion and Path Forward
Requirements
- Practical experience with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Familiarity with media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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