Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Introduction to the platform and its interface.
- Basics of marketing automation and lead lifecycle management.
- Effective management of leads, accounts, and audiences.
- Creating intelligent segmentations and dynamic lists.
Module 2: Campaign Creation and Basic Automation
- Configuration of email programs and web forms.
- Creation of landing pages and dynamic content blocks.
- Construction of automation workflows, including drip campaigns.
- Measurement of campaign performance and optimization of outcomes.
Module 3: Advanced Automation and Personalization
- Design of multichannel nurturing programs (email, social, web).
- Utilization of tokens and snippets for content reuse and consistency.
- Application of AI-driven personalization with Adobe Sensei.
- Integration of CRM systems such as Salesforce and Microsoft Dynamics.
Module 4: Analytics and Data Management
- Creation of dashboards and performance reports.
- Understanding multichannel attribution and calculating ROI.
- Implementation of data governance and ensuring security compliance.
- Application of best practices for educational and commercial marketing campaigns.
Module 5: Practical Workshop – Campaign Simulation
- Configuration of a real-world campaign for higher education.
- Building automated workflows for student communication and follow-up.
- Evaluation and presentation of results based on campaign objectives.
Summary and Next Steps
Requirements
- Fundamental understanding of digital marketing and CRM concepts.
- Familiarity with email marketing and lead management workflows.
- Interest in automation and data-driven marketing strategies.
Audience
- Faculty members and marketing professionals from the School of Commercial Engineering.
- Marketing automation specialists and CRM coordinators.
- Academic staff responsible for communication, outreach, or enrollment marketing.
Testimonials (3)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!
