Course Outline
Module 1: Essentials of Adobe Marketo Engage
- Platform introduction and interface overview.
- Effective management of leads, accounts, and audiences.
- Building intelligent segmentations and dynamic lists.
Module 2: Campaign Development and Core Automation
- Setting up email programs and web forms.
- Designing landing pages and dynamic content blocks.
- Constructing automation workflows, including drip campaigns.
- Tracking campaign performance and refining outcomes.
Module 3: Advanced Automation and Personalization Techniques
- Creating multichannel nurturing programs (email, social, web).
- Utilizing tokens and snippets for consistent content reuse.
- Integrating CRM platforms such as Salesforce and Microsoft Dynamics.
Module 4: Analytics and Data Stewardship
- Developing dashboards and performance reports.
- Enforcing data governance and maintaining security compliance.
- Implementing best practices for educational and commercial marketing.
Module 5: Practical Workshop – Campaign Simulation
- Setting up a real-world campaign scenario for higher education.
- Constructing automated workflows for student engagement and follow-up.
- Assessing and presenting results against campaign objectives.
Recap and Future Directions
Requirements
- Fundamental understanding of digital marketing principles and CRM concepts.
Target Audience
- Faculty members and marketing professionals associated with the School of Commercial Engineering.
- Marketing automation specialists and CRM coordinators.
- Academic staff overseeing communication, outreach, or enrollment marketing efforts.
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
