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Course Outline
Defining the Target Market
- Developing audience personas
- Techniques for market research
- Understanding the social media behaviors of target customers
Choosing the Right Social Media Platforms
- Evaluating platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business goals with platform capabilities
- Optimizing profiles to maximize engagement
Building a Social Media Strategy
- Establishing content pillars and defining content types
- Planning a content calendar and scheduling posts
- Striking a balance between organic and paid content
Competitor Analysis
- Identifying key market competitors
- Reviewing their social media approaches
- Leveraging insights to gain a competitive edge
Creating and Managing Paid Ads
- Overview of social media advertising
- Setting up ad campaigns and defining audience targeting
- Monitoring ad performance and making optimizations
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and addressing complaints
- Fostering user-generated content and community interaction
Social Media Crisis Management
- Detecting potential social media crises
- Formulating a crisis response plan
- Preserving brand credibility during high-pressure situations
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) for social media
- Leveraging analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Developing internal social media guidelines
- Navigating legal considerations and data privacy
- Practicing ethical engagement and responsible content sharing
Summary and Next Steps
- Review of core concepts
- Resources for ongoing professional development
- Q&A session and group discussion
Requirements
- Fundamental knowledge of social media platforms
- Understanding of digital marketing concepts
- Prior experience in content creation is advantageous
Intended Audience
- Social media managers
- Marketing professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
