CMS - Content Manager Training Course
Digital content management involves the creation, organization, storage, and maintenance of digital assets throughout their lifecycle. This encompasses tasks such as authoring, revising, publishing, and updating content across various digital platforms including websites, blogs, and social media channels.
This instructor-led training session (delivered online or in person) is designed for novice content managers who are looking to master the fundamental concepts, tools, and best practices associated with managing content through a Content Management System (CMS).
Upon completion of this course, participants will be able to:
- Grasp the key features and components of leading CMS platforms.
- Create, modify, and publish content using a CMS.
- Apply SEO best practices within a CMS for enhanced search engine visibility.
- Administer user roles and permissions for effective collaboration in the CMS environment.
- Incorporate multimedia elements (such as images and videos) seamlessly into content.
- Solve basic CMS issues and comprehend CMS security measures.
- Leverage analytics tools to assess content performance.
Course Format
- Engaging lecture and discussion sessions.
- A wealth of exercises and practical application opportunities.
- Hands-on implementation in a live-lab setting.
Customization Options for the Course
- To tailor this training to specific needs, please contact us to make arrangements.
Course Outline
Introduction to CMS Platforms
- What is a CMS?
- Overview of popular CMS platforms: WordPress, Joomla, Drupal
- The role of a CMS in content management
- Key features of a CMS
- CMS use cases: Blogs, eCommerce, corporate websites
CMS Setup and Configuration
- Choosing a CMS platform
- Installing and setting up a CMS
- Overview of the CMS dashboard and interface
- Managing themes and plugins/add-ons
- Customizing the CMS interface to fit organizational needs
Creating and Managing Content
- Creating pages and posts
- Editing content: WYSIWYG editor vs. code editor
- Working with media: Images, videos, and PDFs
- Organizing content with categories, tags, and menus
- Scheduling and publishing content
- Revision history and version control
Design and Layout Customization
- Understanding themes and templates
- Customizing layouts and widgets
- Adding and configuring widgets and modules
- Creating a responsive design
- Managing navigation menus and sidebars
SEO and Optimization
- On-page SEO best practices for CMS content
- Using SEO plugins/tools for CMS
- Optimizing content for speed and mobile friendliness
- Using meta tags and sitemaps
- Implementing structured data (schema)
User Roles and Permissions
- Overview of CMS user roles (Administrator, Editor, Contributor, etc.)
- Setting permissions for collaborative content management
- Managing user access and security protocols
CMS Maintenance and Security
- Regular CMS maintenance tasks (backups, updates, etc.)
- Securing a CMS: Best practices
- Troubleshooting common CMS issues
- Managing plugins, extensions, and compatibility issues
- Understanding CMS data privacy and compliance
Content Performance and Analytics
- Integrating analytics tools (Google Analytics, CMS analytics)
- Tracking content engagement and performance metrics
- Analyzing user behavior and traffic sources
- Using data to improve content strategy
Summary and Next Steps
Requirements
- Basic knowledge of using web browsers and navigating websites
Audience
- Content managers
- Administrators
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