Course Outline


What is Matomo?

Installing and Configuring Matomo

Understanding Matomo Features

Integrating Matomo

Tracking Goals and Events

Understanding Segments and Funnels

Users Flow

Heatmaps and Session

Media and Form Analytics

Using Search Engine Keywords

Custom Reports and Roll-Ups

Multi-Channel Attribution

A/B Testing

Activity Audit Log

White Label

Summary and Next Steps


  • Knowledge of data and data analytics


  • Web analysts
  • Data analysts
  • Market researchers
  • Marketing and sales professionals
  • System administrators
 14 Hours

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