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Course Outline
Introduction
What is Matomo?
Installing and Configuring Matomo
Understanding Matomo Features
Integrating Matomo
Tracking Goals and Events
Understanding Segments and Funnels
Users Flow
Heatmaps and Session
Media and Form Analytics
Using Search Engine Keywords
Custom Reports and Roll-Ups
Multi-Channel Attribution
A/B Testing
Activity Audit Log
White Label
Summary and Next Steps
Requirements
- Knowledge of data and data analytics
Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales professionals
- System administrators
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