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Course Outline
Introduction to Zoho CRM
- Core features and business value.
- Interface navigation and module structure.
- User types and access management.
Lead and Contact Management
- Creating and qualifying leads.
- Converting leads into deals.
- Maintaining account and contact records.
Customization and Configuration
- Custom fields and modules.
- Page layouts and views.
- Automation using workflows, rules, and actions.
Reporting and Dashboards for Analysis
- Creating and customizing reports.
- Building and interpreting dashboards.
- Filtering, grouping, and KPI analysis.
Change Control and Governance
- Version tracking for customizations.
- Audit logs and activity tracking.
- Best practices for process documentation and approval workflows.
Data Management and Import/Export
- Importing leads, contacts, and other records.
- Data deduplication and cleanup.
- Data backup and migration tools.
Integration and Extension
- Integrating Zoho CRM with the Zoho suite (e.g., Campaigns, Books).
- Third-party app integration (e.g., Google Workspace, Outlook).
- Overview of APIs and Webhooks.
Monitoring, Support, and Improvement
- Monitoring user activity and system performance.
- Admin tools and support resources.
- Planning for scalability and continuous improvement.
Summary and Next Steps
Requirements
- A foundational understanding of sales and customer relationship processes.
- Practical experience with cloud-based business tools or CRM systems.
Audience
- CRM administrators and operations personnel.
- Sales managers and marketing analysts.
- Team leaders responsible for CRM configuration and governance.
14 Hours
Testimonials (2)
Applicable topics and he spoke clearly and concisely.
Brandon - Aptus Court Reporting LLC
Course - Zoho CRM: Administration, Customization, and Operations
His rapport with the class and personality