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Course Outline

Introduction to Zoho CRM

  • Core features and business value.
  • Interface navigation and module structure.
  • User types and access management.

Lead and Contact Management

  • Creating and qualifying leads.
  • Converting leads into deals.
  • Maintaining account and contact records.

Customization and Configuration

  • Custom fields and modules.
  • Page layouts and views.
  • Automation using workflows, rules, and actions.

Reporting and Dashboards for Analysis

  • Creating and customizing reports.
  • Building and interpreting dashboards.
  • Filtering, grouping, and KPI analysis.

Change Control and Governance

  • Version tracking for customizations.
  • Audit logs and activity tracking.
  • Best practices for process documentation and approval workflows.

Data Management and Import/Export

  • Importing leads, contacts, and other records.
  • Data deduplication and cleanup.
  • Data backup and migration tools.

Integration and Extension

  • Integrating Zoho CRM with the Zoho suite (e.g., Campaigns, Books).
  • Third-party app integration (e.g., Google Workspace, Outlook).
  • Overview of APIs and Webhooks.

Monitoring, Support, and Improvement

  • Monitoring user activity and system performance.
  • Admin tools and support resources.
  • Planning for scalability and continuous improvement.

Summary and Next Steps

Requirements

  • A foundational understanding of sales and customer relationship processes.
  • Practical experience with cloud-based business tools or CRM systems.

Audience

  • CRM administrators and operations personnel.
  • Sales managers and marketing analysts.
  • Team leaders responsible for CRM configuration and governance.
 14 Hours

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