Online Social Media Training in the UAE

This course is ideally suited for individuals involved in Digital Marketing and Strategies. It delves into the core concepts necessary to achieve success in digital media. Participants will receive an overview of fundamental digital marketing principles, including mobile marketing, social media marketing, email marketing, PPC marketing, and SEO. By the conclusion of the training, attendees will grasp the significance of analytics and effective strategy through practical examples.

Attendees will spend 7 hours learning about the Google advertising ecosystem, where to place their ads, and the advantages of various ad formats. The training is hands-on; participants primarily work on a Google Ads account, configuring campaigns as guided by the campaign leader. Beyond setting up campaigns, they'll also learn how to optimize them for better outcomes.

The course is led by an experienced practitioner who regularly runs advertising campaigns on Google. The final 30 minutes are reserved for a Q&A session where participants can seek clarification on any aspects of advertising in Google Ads.

Target Audience:
The Google Ads Basic Course is designed for individuals with foundational knowledge in internet marketing who wish to enhance their skills using the extensive capabilities of Google's advertising platform.

What you will gain from this training:

• You will discover the opportunities available in the realm of internet marketing.
• You will understand the intricacies of advertising platforms, as well as the significance of SEO and analytics.
• You will acquire knowledge on how to develop a marketing strategy for yourself and your organization.
• You will be equipped with the specifics of crafting a strategic plan and process.
• You will learn effective collaboration techniques with other digital agencies.

Skills

• Developing strategic plans
• Evaluating strategy performance
• Selecting key platforms based on your area of activity
• Creating a productive and efficient cooperation process with agencies, including assessing their outcomes

Attitudes

• Mindful management of marketing initiatives (whether through an internal team or agency) and the creation of digital strategies.
• A sense of confidence in your actions and a clear understanding of the steps or tests undertaken.