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 Duration 7 hours

Course Outline

Introduction

• Understanding why products fail: developing solutions customers do not need

Customer Interviews

• Creating an effective interview guide
• Formulating questions that do not steer the customer’s response
• Analyzing and synthesizing interview data

Journey and Process Mapping

• Visualizing the customer journey
• Identifying critical pain points

From Insights to Action

• Converting insights into hypotheses
• Translating hypotheses into actionable backlog items

Prototype Testing

• Validating concepts low-cost before development
• Collaborating with UX teams on prototyping

Practical Application

• Conducting an interview session and creating a journey map for a real case study

Summary and Next Steps

Requirements

Prerequisites

• No prior background in customer research is necessary.

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to make decisions driven by customer evidence

Testimonials (3)

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