Course Outline
Introduction
• Understanding why products fail: developing solutions customers do not need
Customer Interviews
• Creating an effective interview guide
• Formulating questions that do not steer the customer’s response
• Analyzing and synthesizing interview data
Journey and Process Mapping
• Visualizing the customer journey
• Identifying critical pain points
From Insights to Action
• Converting insights into hypotheses
• Translating hypotheses into actionable backlog items
Prototype Testing
• Validating concepts low-cost before development
• Collaborating with UX teams on prototyping
Practical Application
• Conducting an interview session and creating a journey map for a real case study
Summary and Next Steps
Requirements
Prerequisites
• No prior background in customer research is necessary.
Target Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to make decisions driven by customer evidence
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.