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Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling.
- Building emotional connections with audiences.
- Analysis of successful narrative case studies.
Module 2: Advertising Trends
- Global and local advertising trends.
- Analysis of award-winning campaigns.
- Key lessons for creative inspiration.
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools for the creative industries.
- Applications of AI in advertising workflows.
- Practical demonstrations for campaign design.
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (reference via Instagram).
- Translating artistic methods into advertising concepts.
- Team-based workshop: transforming art into a campaign.
Summary and Next Steps
Requirements
- A foundational understanding of marketing concepts.
- Previous experience in communication or creative projects.
- Familiarity with advertising campaigns.
Audience
- Marketing and communication professionals.
- Creative directors and design teams.
- Brand managers.
10 Hours
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
