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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Understanding the OOH and DOOH advertising ecosystem.
- The current state of programmatic OOH.
- How AI enhances sales and operational efficiency.
AI for Prospecting and Lead Qualification
- Leveraging AI-driven insights to pinpoint target accounts.
- Implementing predictive lead scoring models.
- Syncing AI prospecting tools with CRM systems.
Personalizing Proposals with AI
- Generating dynamic content for client proposals.
- Receiving AI-assisted creative recommendations.
- Customizing offers based on customer behavior data.
Data Analysis and Performance Insights
- Gathering and processing OOH campaign data.
- Utilizing AI tools for campaign performance reporting.
- Forecasting trends and optimizing inventory usage.
AI in Pitch Simulation and Training
- Practicing objection handling through AI chatbots.
- Using speech analysis and feedback tools.
- Engaging in scenario-based pitch roleplays.
Integrating with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH.
- Applying Place Exchange API data for targeting and reporting.
- Exploring automation possibilities in proposal-to-delivery processes.
Ethics, Privacy, and Compliance in AI for Advertising
- Addressing data privacy considerations.
- Ensuring transparency in AI-driven decision-making.
- Adhering to industry compliance guidelines.
Summary and Next Steps
Requirements
- A foundational grasp of digital marketing principles.
- Knowledge of OOH and DOOH advertising workflows.
- Background in sales or account management.
Target Audience
- OOH and DOOH sales teams.
- Programmatic advertising specialists.
- Media sales account managers.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
