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Course Outline
Introduction
- What is ChatGPT and how does it work?
- Overview of ChatGPT for marketing
Generating Content with ChatGPT
- Using ChatGPT to write compelling marketing copy
- Creating blog posts and social media content with ChatGPT
- Incorporating keywords and SEO into ChatGPT-generated content
Developing a Chatbot with ChatGPT
- Designing a conversational flow for your chatbot
- Training your chatbot to respond to customer inquiries
- Integrating your chatbot into your website or social media channels
Implementing ChatGPT in Your Marketing Strategy
- Analyzing your marketing workflow to identify opportunities for ChatGPT integration
- Streamlining your content creation process with ChatGPT
- Engaging with customers in a personalized way using ChatGPT-powered chatbots
Best Practices and Ethical Considerations
- Tips for using ChatGPT effectively in marketing
- Avoiding bias and ensuring ethical use of ChatGPT
- Future developments and trends in ChatGPT and marketing
Summary and Next Steps
Requirements
- Basic computer experience
- Understanding of marketing principles
Audience
- Marketing professionals
- Content creators
- Social media managers
- Digital marketers
Testimonials
Abhay is an industry expert by all measure. His depth of experience is evident in the range of topics he speaks of.
Dewey - Cindy M. Soriano, Phoenix Publishing House Inc.
What I enjoyed the most about the training was Abhy's impressive knowledge and expertise. It greatly enriched the learning experience and provided valuable insights into the subject matter. Inspirational!
John - Cindy M. Soriano, Phoenix Publishing House Inc.
When we were doing the practicing. The facilitator did a lot of engaging with the audience
Gugu Duma - Anusha Iyer, Hollard Insure
It was perfect for the target audience, I like the interactiveness and the way in which we could do the exercises ourselves.
Gerhard - Anusha Iyer, Hollard Insure
hands on practical and the ability to play around
Marc - Anusha Iyer, Hollard Insure
The trainer made the content and exercises really simple, and to bring across the power of AI, specifically ChatGPT and how to get the maximum value out of it was really awesome experience
Vernon - Anusha Iyer, Hollard Insure
The nature of the presentation, which maintained interest throughout
Anusha Iyer, Hollard Insure
Practical applications of ChatGPT
Cindy M. Soriano, Phoenix Publishing House Inc.
Interactive. Very current and relevant
Anusha - Anusha Iyer, Hollard Insure
Learning that all AI technologies should not be used in isolation but should be used together to get true benefits.
Anusha Iyer, Hollard Insure
Practical examples
Viren , Hollard Insure
bulding the case of an integration of chatgpt for HR purpose
Clélia - Hugues Deroubaix, Proximus
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