Course Outline


AI in Digital Marketing

  • What is AIDM?
  • The application of AIDM

Content Curation and Creation

  • Streamlining content with AI tools
  • Working with Curata, BuzzSumo, Crayon, and Scoop-It

Google Cloud AI

  • Creating and scaling chatbots
  • Integrating chatbots on a web application

SEO Optimization

  • Working with Market Brew

Email Task Automation

  • Automating email tasks with Siftrock

Tracking and Reporting

  • Tracking and reporting user behavior with BlueShift
  • Tracking and reporting data from social media platforms with Zoomph

Summary and Conclusion


  • An understanding of digital marketing


  • Marketers
  7 Hours


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