AI in Digital Marketing Training Course

Advertising and Creativity employs a cross-disciplinary approach that integrates storytelling, emerging trends, artificial intelligence, and artistic innovation to elevate brand strategies and campaigns.

Delivered as an instructor-led live training session—available either online or onsite—this program is designed for beginner to intermediate-level professionals seeking to enhance their capacity to craft impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Craft compelling brand narratives using proven storytelling techniques.
• Examine international and local advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Review of case studies featuring advertising campaigns.
• Hands-on workshops focused on art and creativity.
• Practical application of AI tools in advertising.

Course Customization Options

• For inquiries regarding customized training for this course, please reach out to us to arrange.

AI in Digital Marketing involves utilizing artificial intelligence technologies to improve sales performance, targeting precision, personalization, and campaign optimization within the advertising sector.

This instructor-led live training, available both online and onsite, is designed for intermediate-level OOH/DOOH sales professionals seeking to leverage AI for prospecting, customizing proposals, analyzing data, and simulating pitches, with a specific emphasis on programmatic integrations like DV360 and Place Exchange.

Upon completion of this training, participants will be capable of:

• Employing AI tools to identify and qualify high-value prospects.
• Utilizing AI-driven personalization techniques to develop compelling client proposals.
• Analyzing campaign performance data to derive actionable insights.
• Simulating sales pitches using AI for enhanced preparation and performance improvement.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical practice.
• Hands-on implementation within a live-lab environment.

Course Customization Options

• To arrange a customized training session for this course, please reach out to us.

This course examines the practical application of artificial intelligence within the context of institutional marketing for private higher education institutions. Key topics include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change management, organizational culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training is available both online and onsite. It targets intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment efforts, bolster institutional reputation, differentiate programs, and improve operational effectiveness.

Upon completion of this training, participants will be equipped to:

• Produce AI-assisted content for academic and brand positioning that aligns with specific target personas and channels.
• Develop reputation and public relations strategies informed by AI for both digital and traditional environments.
• Enhance digital campaigns through segmentation, attribution modeling, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change management and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI-powered workflows.

Course Format

• Interactive lectures and discussions.
• Practical hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Course Customization Options

• For a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for daily sales and market analysis tasks—ranging from automating routine processes to generating predictive insights and creating visual dashboards.

Delivered by an instructor via live online or onsite sessions, this training is designed for beginner to intermediate commercial professionals seeking to adopt AI tools to boost productivity, enhance market intelligence, and drive data-informed sales decisions.

Upon completion of this training, participants will be able to:

• Explain core AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data utilizing AI-assisted features in Excel and Power BI.
• Develop basic predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a fundamental AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Format of the Course

• Interactive lectures paired with live demonstrations.
• Guided, hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training session for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool designed to boost productivity by supporting content generation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) targets professionals with little to no prior AI experience who want to enhance their efficiency by utilizing ChatGPT for everyday tasks.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Apply ChatGPT effectively across various workplace scenarios.
• Refine prompts to achieve superior results.
• Recognize the limitations of ChatGPT and adhere to best practices for its use.

Course Format

• Interactive lectures and discussions.
• Ample exercises and practical practice.
• Hands-on implementation within a live lab environment.

Customization Options

• For customized training arrangements, please get in touch with us.

This instructor-led live training in the UAE (online or onsite) is designed for marketers aiming to utilize ChatGPT in their campaigns. Participants will learn to apply ChatGPT for marketing tasks, including content generation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and its functionality.
• Use ChatGPT to produce compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in the UAE (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in the UAE (online or onsite) is designed for intermediate to advanced marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in the UAE (online or onsite) is aimed at marketing professionals, digital strategists, and technology enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the conclusion of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led live training in the UAE (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.