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Course Outline
1. Introduction to Internet Marketing
- a. Defining "internet marketing"
- b. Understanding performance metrics
- c. Exploring digital activity opportunities (advertising platforms, SEO, analytics)
- d. Planning your activities
2. Developing a Marketing Strategy
- a. Preparing a brief and defining your goals
- b. Selecting advertising platforms and prioritizing activities (introduction to campaign types within specific activities)
- c. Creating an action plan, timeline, and personas while considering tests and trends
- d. Budgeting and effective time allocation
3. Managing Your Marketing Team
- a. Collaboration with an agency – potential forms of cooperation
- b. Collaboration with an agency – advantages and disadvantages
- c. Managing an in-house marketing team, task distribution, and performance maximization
- d. Processes and tools that facilitate workflow
4. Measuring E-Marketing Effectiveness
- a. Key factors to consider when assessing activity effectiveness
- b. Fundamental measurement indicators
- c. Analysis of sample campaign reports (including platform reports, Analytics data, and dedicated reports)
Requirements
A foundational understanding of internet marketing.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
