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Course Outline
- Role of Social Media Marketing
- Overview – exploring the history and current state
- Increasing customer exposure to digital and social media marketing
- Differences between Social Media Marketing and other marketing approaches
- Key advantages and pitfalls of Social Media
- Existing Types of Social Media and Platforms
- Types of social media and their characteristics
- Personal networks, interest-based networks, media sharing platforms, discussion forums, bookmarking sites, social publishing, and online reviews
- Overview of the Big Four:
- Facebook - audience insights, setup process, and content types for optimal results
- Instagram - audience insights, setup process, and content types for optimal results
- Twitter - audience insights, setup process, and content types for optimal results
- LinkedIn - audience insights, setup process, and content types for optimal results
- Overview of Additional Platforms:
- YouTube
- Tumblr
- Snapchat
- Medium
- Blogger
- Quora
- Types of social media and their characteristics
- Selecting the Right Platforms for Your Specific Objectives
- Defining goals to be achieved via social media
- Social media market segmentation – identifying the target audience
- Understanding your customers – defining Buyer Personas
- Content in Social Media
- Revisiting your goals and expectations
- Research – analyzing trends and competitors
- Defining your style and brand voice
- Understanding the types of social media content
- The content creation process
- Scheduling and curation
- Increasing content reach
- Strategies for acquiring initial followers and subscribers for new pages
- Automation
- User-Generated Content - A Highly Valuable and Effective Marketing Element
- Discovering ways to utilize it at no cost – the most cost-effective marketing tool
- Credibility – people trust people. Expert tips to harness the untapped potential
- Social Media Advertising
- Other platforms
- Managing Successful Paid Campaigns
- Developing Successful Social Media Marketing Campaigns
- Step-by-step guide on creating a social media marketing strategy
- Reviewing and adapting your campaigns
- Building company image and driving sales via Social Media
- Leveraging Social Media as a Customer Service Tool
- Cross-Channel Integration
- Coordinating Social Media campaigns with other marketing activities
- Executing various integrated campaigns, exposures, and rewards
- Measuring the results of integrated marketing campaigns
- Evaluating Campaign Success - Data Collection, Analysis, and Reporting
- The most effective tools and resources for monitoring and analysis
- Additional research and customer communication
- Evaluating direct and indirect results of your Social Media marketing campaign
- Course Group Work
- Collaboratively designing a sample Social Media campaign
21 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
