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Course Outline
Introduction to Strategic Marketing
- Defining strategic marketing and its objectives
- Understanding the role of marketing in business strategy
- Analyzing market trends and competitive landscapes
Market Research and Analysis
- Conducting qualitative and quantitative market research
- Segmenting target audiences and defining buyer personas
- Identifying market opportunities and threats
Developing a Marketing Strategy
- Setting clear marketing objectives and goals
- Building value propositions and competitive positioning
- Creating a marketing mix: Product, Price, Place, and Promotion
Implementing Marketing Tactics
- Exploring digital marketing channels (SEO, PPC, social media)
- Integrating traditional marketing methods
- Allocating budgets and resources effectively
Evaluating and Optimizing Campaigns
- Measuring performance using key metrics and analytics
- Identifying areas for improvement and making data-driven decisions
- Using feedback loops to refine strategies
Final Project: Strategic Marketing Plan
- Developing a marketing strategy for a real-world case study
- Presenting the strategy to peers or instructors
- Receiving feedback and actionable insights
Summary and Next Steps
Requirements
- Basic understanding of marketing principles
- Familiarity with business strategy concepts is beneficial but not mandatory
Audience
- Marketing professionals
- Business strategists
- Brand managers
- Entrepreneurs and business owners
14 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
