Course Outline
Introduction
Sales and Marketing Fundamentals
- Fundamentals of selling
- Understanding cross-selling
- Understanding upselling
- Overview of sales and marketing
Selling Techniques and Strategies
- Strategies for cross-selling and upselling
- Constructing a cross-sell grid
- Product models
- Markov chain
- Cluster and market basket analysis
- Techniques for cross-selling and upselling
E-commerce Marketing
- In-app cross-selling and upselling
- Email marketing
- Visual commerce
- E-commerce conversion audit
Database Marketing
- Database marketing versus relationship marketing
- Competitive advantage
- Information and knowledge management
- Best practices and tools for database marketing
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis
- Developing value propositions
- Marketing funnel
- Fostering customer loyalty
- Product profitability analysis
- Customer lifetime value
- Managing churn
- Developing loyalty programs
Marketing Research
- Types of research processes and methods
- Diverse sources of marketing research
- Sales information systems and marketing intelligence systems
- Marketing communications, promotions, and events
- Managing digital communications
Summary and Next Steps
Requirements
- Foundational knowledge of sales and marketing.
Target Audience
- Marketing professionals.
- Entrepreneurs.
Testimonials (3)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
