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Duration 7 hours
Course Outline
Introduction to AI in Public Sector Communications
- Integrating ChatGPT into external communication workflows
- Understanding the capabilities and limitations when crafting public-facing messages
- Responsible and ethical communication practices when using AI tools
Drafting Public Notices and Official Announcements
- Using ChatGPT to generate policy updates, alerts, and formal statements
- Creating platform-specific versions for web, print, and social media
- Ensuring factual accuracy and readiness for approval
Social Media Strategy with ChatGPT
- Developing concise, platform-optimized posts for X, LinkedIn, and Facebook
- Refining tone and voice to align with target audience expectations
- Generating campaign elements including hashtags, calls to action, and optimal timing cues
Multilingual Content Creation and Translation Support
- Utilizing ChatGPT for rapid and accurate message translation
- Adapting cultural nuances and structure in citizen-facing content
- Verifying translated content for readability and accessibility standards
Templates and Reusable Prompt Strategies
- Building reusable content structures for FAQs and regular updates
- Embedding tone and style guidelines directly into prompts
- Using example outputs to refine ChatGPT’s response structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all AI-generated outputs
- Prompting for specific tones such as informative, empathetic, or reassuring
- Reviewing outputs against accessibility and inclusion checklists
Summary and Recommended Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging practices
- No prior experience with AI tools or ChatGPT is necessary
Target Audience
- Communications officers
- Outreach coordinators
- Public relations (PR) teams
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.