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 Duration 7 hours

Course Outline

Introduction to AI in Public Sector Communications

  • Integrating ChatGPT into external communication workflows
  • Understanding the capabilities and limitations when crafting public-facing messages
  • Responsible and ethical communication practices when using AI tools

Drafting Public Notices and Official Announcements

  • Using ChatGPT to generate policy updates, alerts, and formal statements
  • Creating platform-specific versions for web, print, and social media
  • Ensuring factual accuracy and readiness for approval

Social Media Strategy with ChatGPT

  • Developing concise, platform-optimized posts for X, LinkedIn, and Facebook
  • Refining tone and voice to align with target audience expectations
  • Generating campaign elements including hashtags, calls to action, and optimal timing cues

Multilingual Content Creation and Translation Support

  • Utilizing ChatGPT for rapid and accurate message translation
  • Adapting cultural nuances and structure in citizen-facing content
  • Verifying translated content for readability and accessibility standards

Templates and Reusable Prompt Strategies

  • Building reusable content structures for FAQs and regular updates
  • Embedding tone and style guidelines directly into prompts
  • Using example outputs to refine ChatGPT’s response structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all AI-generated outputs
  • Prompting for specific tones such as informative, empathetic, or reassuring
  • Reviewing outputs against accessibility and inclusion checklists

Summary and Recommended Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging practices
  • No prior experience with AI tools or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public relations (PR) teams

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