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Course Outline

Module 1 – Understanding Change Dynamics

  • Lecture: Overview of change management frameworks (such as Kotter’s 8 Steps or the ADKAR Model) and their practical application in business contexts. Exploration of the distinctions between change and transformation.
  • Discussion and Q&A: Examination of how change has impacted your organization over the past two years, analyzing what strategies succeeded and which fell short.
  • Practice: Case study analysis of a multinational company’s failed change initiative, identifying root causes of resistance and missed opportunities.
  • Expansion: Participants map recent changes within their own organizations using the ADKAR model for subsequent review.

Module 2 – Building the Business Case for Change

  • Lecture: Techniques for crafting a compelling vision and aligning change with strategic objectives, alongside methods for measuring the return on investment (ROI) of change initiatives.
  • Discussion and Q&A: Identification of key drivers creating urgency for change within your industry at present.
  • Practice: Group activity involving the drafting of a one-page “Change Charter” for a hypothetical merger, detailing the vision, objectives, and key benefits.
  • Expansion: Participants are encouraged to refine their real-world change charters post-session based on stakeholder feedback.

Module 3 – Leading People Through Change

  • Lecture: The psychology of change, covering the understanding of resistance, emotional responses, and motivation, along with strategies for fostering trust and engagement.
  • Discussion and Q&A: Sharing examples of resistance encountered in leadership roles and the methods used to address them.
  • Practice: Role-play activity where managers communicate a significant policy change to a skeptical senior team.
  • Expansion: Recommendation to journal on communication styles utilized in change scenarios and to test alternative approaches.

Module 4 – Stakeholder Mapping and Influence

  • Lecture: Techniques for identifying stakeholders, analyzing their influence and interest, and developing tailored engagement strategies.
  • Discussion and Q&A: Identification of the most challenging stakeholder group to win over within your organization and the reasons behind this difficulty.
  • Practice: Creation of a stakeholder influence map for an organizational digital transformation project.
  • Expansion: Suggestion to conduct stakeholder interviews post-training to validate assumptions and refine influence strategies.

Module 5 – Sustaining and Embedding Change

  • Lecture: Methods for institutionalizing change through governance, performance metrics, and cultural alignment, while avoiding regression to old habits.
  • Discussion and Q&A: Strategies for ensuring new behaviors remain ingrained beyond the initial implementation phase.
  • Practice: Teams design a 90-day sustainment plan for a completed change initiative, including reinforcement activities and success indicators.
  • Expansion: Assignment to implement one sustainment technique within their own teams within the following month.

Module 6 – Integrating Learning into Real Projects

  • Lecture: Synthesizing the day’s learning into actionable steps.
  • Discussion and Q&A: Identification of tools and strategies from the course that can be applied immediately in participants' roles.
  • Practice: Drafting a personal action plan for an upcoming or current change initiative, outlining next steps, stakeholder actions, and success measures.
  • Expansion: Recommendation to form peer accountability partnerships to review progress at 30, 60, and 90 days post-training.

Requirements

  • At least 2 years of experience in a managerial or leadership role.
  • Prior experience in leading teams or projects.
  • Foundational knowledge of organizational strategy and operations.
  • Access to an ongoing or upcoming organizational change initiative (recommended, to facilitate direct application during exercises).
     

Target Audience

  • Senior managers, department heads, and executives involved in strategic decision-making.
  • Leaders operating in transforming industries, including technology, finance, manufacturing, healthcare, and professional services.
  • Project directors, transformation leaders, and innovation managers responsible for executing cross-functional change initiatives.
 7 Hours

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