Course Outline
Module 1 – Understanding Change Dynamics
- Lecture: Overview of change management frameworks (such as Kotter’s 8 Steps or the ADKAR Model) and their practical application in business contexts. Exploration of the distinctions between change and transformation.
- Discussion and Q&A: Examination of how change has impacted your organization over the past two years, analyzing what strategies succeeded and which fell short.
- Practice: Case study analysis of a multinational company’s failed change initiative, identifying root causes of resistance and missed opportunities.
- Expansion: Participants map recent changes within their own organizations using the ADKAR model for subsequent review.
Module 2 – Building the Business Case for Change
- Lecture: Techniques for crafting a compelling vision and aligning change with strategic objectives, alongside methods for measuring the return on investment (ROI) of change initiatives.
- Discussion and Q&A: Identification of key drivers creating urgency for change within your industry at present.
- Practice: Group activity involving the drafting of a one-page “Change Charter” for a hypothetical merger, detailing the vision, objectives, and key benefits.
- Expansion: Participants are encouraged to refine their real-world change charters post-session based on stakeholder feedback.
Module 3 – Leading People Through Change
- Lecture: The psychology of change, covering the understanding of resistance, emotional responses, and motivation, along with strategies for fostering trust and engagement.
- Discussion and Q&A: Sharing examples of resistance encountered in leadership roles and the methods used to address them.
- Practice: Role-play activity where managers communicate a significant policy change to a skeptical senior team.
- Expansion: Recommendation to journal on communication styles utilized in change scenarios and to test alternative approaches.
Module 4 – Stakeholder Mapping and Influence
- Lecture: Techniques for identifying stakeholders, analyzing their influence and interest, and developing tailored engagement strategies.
- Discussion and Q&A: Identification of the most challenging stakeholder group to win over within your organization and the reasons behind this difficulty.
- Practice: Creation of a stakeholder influence map for an organizational digital transformation project.
- Expansion: Suggestion to conduct stakeholder interviews post-training to validate assumptions and refine influence strategies.
Module 5 – Sustaining and Embedding Change
- Lecture: Methods for institutionalizing change through governance, performance metrics, and cultural alignment, while avoiding regression to old habits.
- Discussion and Q&A: Strategies for ensuring new behaviors remain ingrained beyond the initial implementation phase.
- Practice: Teams design a 90-day sustainment plan for a completed change initiative, including reinforcement activities and success indicators.
- Expansion: Assignment to implement one sustainment technique within their own teams within the following month.
Module 6 – Integrating Learning into Real Projects
- Lecture: Synthesizing the day’s learning into actionable steps.
- Discussion and Q&A: Identification of tools and strategies from the course that can be applied immediately in participants' roles.
- Practice: Drafting a personal action plan for an upcoming or current change initiative, outlining next steps, stakeholder actions, and success measures.
- Expansion: Recommendation to form peer accountability partnerships to review progress at 30, 60, and 90 days post-training.
Requirements
- At least 2 years of experience in a managerial or leadership role.
- Prior experience in leading teams or projects.
- Foundational knowledge of organizational strategy and operations.
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Access to an ongoing or upcoming organizational change initiative (recommended, to facilitate direct application during exercises).
Target Audience
- Senior managers, department heads, and executives involved in strategic decision-making.
- Leaders operating in transforming industries, including technology, finance, manufacturing, healthcare, and professional services.
- Project directors, transformation leaders, and innovation managers responsible for executing cross-functional change initiatives.
Testimonials (7)
Open discussions with people fromdifferent companies.
Kalin Petrov - DPM Metals
Course - Change Management - Leading the change
Structured approach to changes in the organization.
Nikola Bahchevanov - DPM Metals
Course - Change Management - Leading the change
the atmosphere created by the trainer
Iuliana Postolache
Course - Change Management - Leading the change
I appreciated a lot the interactions between participants and our trainer! And all the exercises and discussions.
Iulia Ploscaru - Orange Services
Course - Change Management - Leading the change
Opened the vision more on the people aspect.
George Cuculescu - Orange Services
Course - Change Management - Leading the change
Useful to get a formal framework for handling change.
Cristian Moga
Course - Change Management - Leading the change
The practical tips & tricks, examples, good practices!