A Practical Guide to Successful Pricing Strategies Training Course

Pricing of goods / services

• Exploring the variety of pricing strategies
• Managing pricing within product life cycle
• Developing tactics that support pricing objectives
• How to avoid price wars?
• Price and Profit: the dangers of discounting
• Price adapting and manipulating. Ways to make a price seem low
• Price flexibility: key factors and ways of calculation
• Choosing the right pricing strategy for your products and services on the local market

International Pricing Strategies

• Understanding pricing in your specific markets from an international perspective
• Differences in pricing the consumer goods on the international market
• Regional examples: Middle East, Eastern and Central Europe, Asia, North America
• Actual pricing situations in your markets. Pricing strategies relevant to you and your competitors
• Choosing the right strategy for your products and services across international markets

Benefits to you

• Getting essential knowledge and the most up-to date information about pricing strategies
• Obtaining the right tools to increase and expand your business
• Learning from the best practice of successful pricing strategies implementation will get your company into new markets and enable you to find new clients
• Acquiring the best solutions and useful instruments relevant to your company/industry