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Course Outline
Pricing of Goods / Services
- Exploring the variety of pricing strategies
- Managing pricing within the product life cycle
- Developing tactics that support pricing objectives
- Strategies to avoid price wars
- Price and Profit: the dangers of discounting
- Price adaptation and manipulation: Techniques to make prices appear lower
- Price flexibility: Key factors and calculation methods
- Choosing the right pricing strategy for your products and services in the local market
International Pricing Strategies
- Understanding pricing in your specific markets from an international perspective
- Understanding the differences in pricing consumer goods in the international market
- Regional examples: Middle East, Eastern and Central Europe, Asia, North America
- Real-world pricing situations in your markets. Pricing strategies relevant to you and your competitors
- Choosing the right strategy for your products and services across international markets
Benefits to You
- Gaining essential knowledge and the most up-to-date information about pricing strategies
- Obtaining the right tools to increase and expand your business
- Learning from best practices of successful pricing strategy implementation will help your company enter new markets and enable you to find new clients
- Acquiring the best solutions and useful instruments relevant to your company/industry
7 Hours
Testimonials (3)
The pricing strategies. Need to have more real case examples on the strategies and the pricing methods.
Ruziham A Razak - Telekom Malaysia Berhad
Course - A Practical Guide to Successful Pricing Strategies
The exchange of ideas and the interactive nature of the conversations.
Ian Reddall
Course - A Practical Guide to Successful Pricing Strategies
I was benefit from the interesting and clear ideas and suggestions.
