Course Outline

Introduction

Overview of WeChat Functions

Understanding the WeChat Ecosystem

Getting to Know Unique Features of WeChat

Case Studies

Adding Friends on WeChat

Posting Moments in WeChat

Enabling WeChat Broadcast Messages

Reaching out to the Stranger Market

Activating WeChat Wallet and WeChat Pay

Building a WeChat Mini Program

Creating and Managing a WeChat Official Account

Selling on WeChat

Applying Different Marketing Techniques for Various Industries

Summary and Conclusion

Requirements

  • Basic knowledge of social media.

Audience

  • Entrepreneurs
  • Marketing managers
  • Sales representatives
  7 Hours
 

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Testimonials

I really liked and appreciated how Renee adapted to our questions, on the fly looking for examples of things we asked and sharing examples via WeChat. Not only did she do this, she went out of her way to include screenshots of what to click/where things were given that we did not speak Chinese. It was a collaborative session with Renee pausing so we could ask questions, and allowing us to go slightly off topic sometimes so we got the most out of the session.

Ellie Bailes - GBR 402 GP Strategies Limited

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