Course Outline


Overview of WeChat Functions

Understanding the WeChat Ecosystem

Getting to Know Unique Features of WeChat

Case Studies

Adding Friends on WeChat

Posting Moments in WeChat

Enabling WeChat Broadcast Messages

Reaching out to the Stranger Market

Activating WeChat Wallet and WeChat Pay

Building a WeChat Mini Program

Creating and Managing a WeChat Official Account

Selling on WeChat

Applying Different Marketing Techniques for Various Industries

Summary and Conclusion


  • Basic knowledge of social media.


  • Entrepreneurs
  • Marketing managers
  • Sales representatives
  7 Hours


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