Course Outline


  • What is Bing AI and its significance in search engines?
  • Bing AI vs. traditional search engines
  • Overview of Bing AI features and architecture
  • Exploring the impact of AI on search engine technology

Understanding Bing AI

  • The lifecycle of a search query in Bing
  • How Bing AI integrates artificial intelligence into the search process
  • Key AI technologies utilized by Bing, such as natural language processing and machine learning

Getting Started

  • Accessing Bing AI: Web browser-based search
  • Exploring AI-powered search enhancements in Bing
  • Understanding the role of AI in delivering relevant search results

Bing AI Features and Functionalities

  • Intelligent Answers: Providing concise answers to user queries
  • Intelligent Image Search: Leveraging AI for visual search and image recognition
  • Intelligent Video Search: Enhancing video search capabilities with AI algorithms
  • Intelligent Autocomplete: Utilizing AI to suggest search queries in real-time
  • Intelligent Indexing: Enhancing search relevance and retrieval through AI-driven indexing

Bing AI Chatbot

  • Introduction to chatbot technologies
  • Overview of Bing AI Chatbot
  • Building conversational interactions with Bing AI Chatbot
  • Applications of Bing AI Chatbot in customer support, information retrieval, and more

Integrating Bing AI with SEO and Content Creation

  • Optimizing web content for Bing AI
  • Leveraging AI-powered features for search engine optimization
  • Creating content that aligns with Bing AI's capabilities
  • Evaluating the impact of Bing AI on search engine marketing strategies

Troubleshooting and Best Practices

  • Common issues and challenges when working with Bing AI
  • Troubleshooting techniques for improving search results
  • Best practices for leveraging Bing AI effectively

Summary and Next Steps

  • Recap of key learnings and takeaways from the course
  • Resources for further exploration and learning opportunities in Bing AI, chatbot technologies, and related topics


  • No prerequisites required. 
  • Basic knowledge of search engines and artificial intelligence concepts would be beneficial.


  • Digital marketers
  • Content creators
  • Web developers
  • Data analysts
  14 Hours


Related Courses

Prompt Engineering for AI Text and Image Generation

  14 hours

Leonardo AI: Creating AI Images and Talking Portraits

  14 hours

Midjourney for Image Generation

  14 hours

Introduction to DALL-E and DALL-E 2: Creating Images with AI

  7 hours


  14 hours

ChatGPT for Marketing

  14 hours

ChatGPT for SEO

  14 hours

ChatGPT for Executives

  14 hours

ChatGPT for Finance

  14 hours

ChatGPT for Customer Service

  14 hours

ChatGPT for Content Creation

  14 hours

ChatGPT for Data Science and Analytics

  14 hours

ChatGPT for E-commerce

  14 hours

ChatGPT for Social Media Management

  14 hours

ChatGPT for Healthcare

  14 hours