Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will learn what it means for a company to be digital and how this transformation impacts the business. You will be introduced to the THRIVE framework, which serves as the structural foundation for the course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

This module provides an in-depth look at transformation, addressing the 'why,' 'what,' and 'how' of digitally transforming businesses. We explore the mindsets behind transformations and the various challenges companies encounter on their journey.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This section covers the opportunities that arise from transformation and its key areas. We examine the six main exponentials, the constant disruption of our economy, and the challenges of modern economic disruptions. We also assess company readiness for transformation and the 'icebergs' involved in the process.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The 'H' in the THRIVE framework promotes a holistic view within organizations. This perspective encourages companies to integrate digital transformation activities into the entire organization rather than treating them in isolation. For organizations aiming to be holistic, understanding transformation leadership capabilities and defining strategies is imperative. We also examine the business models, culture, and structure that must be strategically selected during the transformation journey.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must promote, support, and hone specific capabilities to achieve transformation success. This module covers essential transformation management, innovation, and technical capabilities. We also explore the 360-degree approach to value, risk, and governance, which creates a holistic organizational approach.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we analyze the reactions companies must make as the digital economy expands. This includes gathering competitive intelligence and data to strategically decide how to respond to market changes. Companies may adopt either defensive or offensive responses, both of which are detailed in this module. We also examine digital business models and the benefits of responding at speed in today’s environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three begins with a module on the third principle of the THRIVE framework: Innovation. This section equips you with the knowledge to achieve innovation excellence and emphasizes the importance of keeping customer expectations at the core. Customer centricity drives innovative products and services, making it vital for any organization undergoing business transformation. The module also covers operational excellence and effective business model innovation.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This section teaches the various ways and tools companies can use to innovate in the marketplace. We explore emerging technologies, digital use cases, the SMAC stack, and app clouds available today for digital business transformations. We also discuss the importance of innovation funding, culture, and process, concluding with the significance of measuring innovation.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to any organization’s mission. This module explores the internal and external value companies must create to succeed. We focus on external value here, with internal value covered in the subsequent module. The module explains various areas of external value, including customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

Continuing from the previous day, this module looks at internal value creation and the measurement of created value. While tangible efforts and value are easy to measure, this section also highlights intangible value. Companies must account for intangible value created during digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy a company may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers the principle of Enterprise. Enterprise refers to the organization as a whole and is critical in digital business transformation, as it cannot be achieved if treated as an isolated strategy. Transformation must permeate all levels of the organization. This module teaches about the transformation leaders, mindsets, capabilities, and culture that must be adapted. It also distinguishes transformation leaders and management from technology leaders and management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

This module reviews the different management areas required when a company decides to transform. Portfolio, programme, and project management are vital to the transformation process. The module also highlights Organisational Change Management (OCM), explaining how a specific OCM committee can play a significant role. We learn why, while firm procedures and strategies are important, companies must also allow for agility and change.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five concludes the course. Participants are guided step-by-step through the ten phases of the transformation roadmap that all companies undergo during their digital business transformation. A roadmap helps everyone in the organization understand each step of the journey. The THRIVE framework provides the principles to build a roadmap tailored to a company’s specific environment.

Phase 1 begins by explaining the roadmap, followed by the various steps: aligning leadership, analyzing the market, establishing responses, and activating transformation readiness. The remaining five phases are explained in the next module.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

Any roadmap must be holistic, ensuring all THRIVE principles are applied. It helps ensure that THRIVE principles and lessons are implemented in the correct sequence. This module details the remaining phases: innovating strategically, preparing, prioritizing, and presenting business cases, defining portfolios, and executing and managing the transformation. We also complete a digital business case to apply the lessons practically.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and prioritise digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This module concludes the lessons learned. We compare two firms—one following the THRIVE principles and one that does not—to understand why the framework is important, universal, and adaptable to a company’s objectives. We also watch a short clip on why companies need to be digitally transformed today.

• A tale of two firms
• Why be Digitally Transformed?