Certified Digital Transformation Practitioner Training Course

Day One

Course Introduction

In this module, you will explore what it means for a company to be digital and how this status transforms business operations. You will also be introduced to the THRIVE framework, which serves as the foundational guideline for the course.

• Digital Transformation
• Why Transformation is Key
• The Transformation DNA
• The Digital Economy
• THRIVE Framework

1. Transformation

The transformation module delves into the essence of digital transformation, addressing key questions such as why, what, and how businesses should transform. We will examine the mindsets behind transformations and the challenges companies face during their transition.

• Transformation vs Change
• Why Transform?
• What to Transform?
• How to Transform?
• Digital Transformation Mindsets
• The Trouble with Transformation
• Video: 5 challenges to digital transformation in the GCC
• Case Study: Hertz vs Accenture

Opportunities with Transformation

This module explores the opportunities that arise during transformation and identifies key areas of focus. We also discuss the six main exponentials, the constant disruption in our economy, and the challenges posed by today’s economic shifts. Additionally, we assess company readiness for transformation and the hidden ‘icebergs’ involved in digital transformation.

• 6 Areas of Transformation
• Digital Opportunity
• 6 D’s of Exponentials
• Video: Amazon’s Digital Distribution System
• The Threat of Disruption
• Transformation Readiness
• Transformation Icebergs
• DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

1. Holistic

The ‘H’ in the THRIVE framework promotes a holistic perspective within organizations. This approach encourages companies to integrate digital transformation activities rather than treating them in isolation. For organizations aiming to be holistic, it is crucial to understand leadership capabilities and strategies that define successful transformation. We also examine the business models, culture, and structures that must be strategically aligned during this journey.

• Introduction
• Transformation Leadership
• Competitive Strategy
• Business Models
• Case Study/Assignment: Uber’s Business Model
• Business Ecosystems
• Corporate Culture
• Organisational Structure
• Transformation Execution

Capabilities with a Holistic Approach

Digitally transformed businesses must cultivate specific capabilities to achieve success. This module covers transformation management, innovation, and technical capabilities vital to business operations. We also explore the 360-degree approach to value, risk, and governance that ensures a holistic corporate strategy.

• Customer Expectations
• Transformation Management Capabilities
• Innovation Capabilities
• Technical Capabilities
• 360° Governance
• 360° Risk
• 360° Value
• Video: Microsoft Services

1. Response

In the Response module, we analyze how companies react as the digital economy expands. This includes gathering competitive intelligence and data to strategically determine responses to market changes. Organizations may adopt either defensive or offensive strategies, both of which are detailed in this section. We also review digital business models and emphasize the benefit of responding at speed in today’s fast-paced environment.

• Introduction
• Strategic Response
• Competitive Intelligence
• Offensive Responses
• Defensive Responses
• Video: Kodak’s downfall
• Digital Business Models
• Responding at Speed
• Internal Response
• DAY 2: Assessment - CXO Module 2 and 3 Revision Questions

Day Three

1. Innovation

Day Three focuses on the third principle of the THRIVE framework: Innovation. This module equips you with knowledge on achieving innovation excellence and highlights the importance of keeping customer expectations at the core. Customer centricity drives innovative products and services, making it vital for any organization undergoing business transformation. Additionally, this module covers operational excellence and effective business model innovations.

• Introduction
• Achieving Innovation Excellence
• Customer Centricity
• Innovative Products and Service
• Operations and Workforce
• Business Model Innovation
• Case Study Assignment: Alibaba
• Platform Business Models

Thriving with Innovation

This section teaches various methods and tools companies can utilize to innovate in the marketplace. We examine emerging technologies, digital use cases, the SMAC stack, and app clouds available for digital business transformations. The module also highlights the importance of innovation funding, culture, and process, concluding with an explanation of why measuring innovation is critical.

• Digital Use Cases
• App Clouds
• SMAC Stack
• The Internet of Everything
• Emerging Technologies
• Video: Emerging technologies to look out for
• Innovation Funding
• Innovation Culture and Process
• Measuring Innovation

1. Value

Value creation is central to any organization’s mission. In this module, we learn about the internal and external value companies must generate to succeed. Here, we focus on external value, while internal value will be covered in the following module. The areas of external value explained include customer value, price value, platform value, experience value, and offering value.

• Introduction
• Internal and External Value
• Customer Value Overview
• Price Value
• Platform Value
• Experience Value
• Offering Value
• DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions

Day Four

Value Creation and Measurement

Continuing from the previous day, this module explores internal value creation and how to measure the value generated. While tangible efforts are easy to quantify, this section also addresses intangible value. Companies must account for intangible benefits created during digital business transformations. Business cases are introduced as they form the basis for any strategy, plan, or policy a company may undertake.

• Operational Value
• Workforce Value
• Marketing Value
• Stakeholder Value
• Value Management
• Intangible Value
• Benefits Realisation
• Business Cases
• Video: Business Cases

1. Enterprise

The final element of the THRIVE framework covers Enterprise. This principle views the organization as a whole, emphasizing that digital transformation cannot succeed if treated as an isolated strategy. Transformation must permeate all levels of the organization. This module teaches about the leadership, mindsets, capabilities, and culture required for effective transformation, distinguishing between transformation leaders/management and technology leaders/management.

• Introduction
• Transformation Leaders
• Transformation Management
• Technology Leaders
• Technology Management
• Leadership PQ
• Case Study: Yahoo
• Transformation Governance

Enterprise Management

This section reviews the management areas required for corporate transformation. Portfolio, programme, and project management are identified as vital to the process. The module also highlights Organisational Change Management (OCM), explaining how an OCM committee plays a significant role in business transformation. Finally, we discuss the need to balance firm procedures with agility to adapt to changing circumstances.

• Portfolio Management
• Programme Management
• Project Management
• Agile Advantage
• Organisational change management
• Business Process Management
• DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions

Day Five

1. Transformation Roadmap

Day Five concludes the course. Participants are guided step-by-step through the 10 phases of the transformation roadmap, applicable to any company undergoing digital business transformation. A roadmap helps everyone in the organization understand each step of the journey, while the THRIVE framework provides the principles to build a roadmap suitable for your company’s environment.

Phase 1 explains the roadmap foundation, followed by steps to align leadership, analyze the market, establish responses, and activate transformation readiness. The remaining five phases are detailed in the next section.

• Phase 1: Understand the Roadmap
• Phase 2: Align the Leadership
• Phase 3: Analyze the Market
• Phase 4: Establish Response Strategies
• Phase 5: Activate Transformation Readiness

Transformation Roadmap Continued...

An effective roadmap must be holistic, ensuring all THRIVE principles are applied. This module helps you apply THRIVE principles and lessons in the correct sequence. It details the remaining phases: innovating strategically, preparing and prioritizing business cases, defining portfolios, and executing/managing the transformation. A digital business case exercise will help put these lessons into practice.

• Phase 6: Innovate Strategically
• Phase 7: Prepare and prioritize digital use cases
• Exercise: Digital Use Cases
• Phase 8: Prepare and present business cases
• Phase 9: Define Portfolio, process and governance
• Phase 10: Plan, execute and manage transformation

Course Conclusion

This module wraps up all lessons learned in the course. We compare two firms—one adhering to THRIVE principles and one that does not—to demonstrate why the framework is important, universal, and adaptable to a company’s objectives. We also view a short clip on the necessity of digital transformation today.

• A tale of two firms
• Why be Digitally Transformed?