Course Outline

Day One

Course Introduction

In this module, you will learn what it means for a company to be digital and how it transforms the business. You will be introduced to the THRIVE framework, the guidelines upon which the course has been structured.

  • Digital Transformation
  • Why Transformation is Key
  • The Transformation DNA
  • The Digital Economy
  • THRIVE Framework
  1. Transformation

In the transformation module, we will take a deep dive into transformation and answer questions like why, what and how to digitally transform businesses? We look to understand the mindsets behind transformations and the various challenges companies face while on their journey of being transformed.

  • Transformation vs Change
  • Why Transform?
  • What to Transform?
  • How to Transform?
  • Digital Transformation Mindsets
  • The Trouble with Transformation
  • Video: 5 challenges to digital transformation in the GCC
  • Case Study: Hertz vs Accenture

Opportunities with Transformation

This module covers the opportunities that arise in transformation and the key areas of transformation. We also look at the 6 main exponentials, how our economy is constantly being disrupted and the challenges of disruptions in the economy today. We also understand the readiness of companies to transform and the icebergs that are involved in digital  transformation.

  • 6 Areas of Transformation
  • Digital Opportunity
  • 6 D’s of Exponentials
  • Video: Amazon’s Digital Distribution System
  • The Threat of Disruption
  • Transformation  Readiness
  • Transformation  Icebergs
  • DAY 1: Assessment - CXO Module 1 Revision Questions

Day Two

  1. Holistic

The ‘H’ in the THRIVE framework brings about a Holistic view in organisations. This view urges companies to not isolate digital transformation activities, instead integrate it into the organisation. For a company that seeks to be holistic, it is imperative to gain an understanding of transformation leadership capabilities and strategies that define transformation. We also look into business models, culture and structure that need to be strategically chosen in a company that is on the road to transformation.

  • Introduction
  • Transformation  Leadership
  • Competitive Strategy
  • Business Models
  • Case Study/Assignment: Uber’s Business Model
  • Business Ecosystems
  • Corporate Culture
  • Organisational  Structure
  • Transformation  Execution

Capabilities with a Holistic Approach

Digitally transformed businesses need to promote, support and hone specific capabilities in order to achieve success in transformations. This module covers transformation management, innovation and technical capabilities that are vital to businesses. We also learn the 360 degree route to value, risk and governance that makes a company’s approach holistic.

  • Customer Expectations
  • Transformation Management Capabilities
  • Innovation Capabilities
  • Technical Capabilities
  • 360° Governance
  • 360° Risk
  • 360° Value
  • Video: Microsoft Services


  1. Response

In the Response module, we understand what responses companies are exposed to as the digital economy seeks to grow. This includes gaining competitive intelligence and data to strategically choose how to respond to changes in the market. A company may choose either a defensive or offensive response, both are further explained in this module. We also see digital business models and how responding at speed is beneficial for companies in today’s day and age.


  • Introduction
  • Strategic Response
  • Competitive Intelligence
  • Offensive Responses
  • Defensive Responses
  • Video: Kodak’s downfall
  • Digital Business Models
  • Responding at Speed
  • Internal Response
  • DAY 2: Assessment - CXO Module 2 and 3 Revision Questions


Day Three

  1. Innovation

Day Three begins with a module on the 3rd principle of the THRIVE framework - Innovation. This module serves to equip you with knowledge on achieving innovation excellence and how keeping customer’s expectations at the core is important. Customer centricity guides innovative products and services and thus, is vital to any organisation undergoing business transformation. Innovation is also guided through gaining operational excellence and undertaking effective business model innovations which are also taught in this module.

  • Introduction
  • Achieving Innovation Excellence
  • Customer Centricity
  • Innovative Products and Service
  • Operations and Workforce
  • Business Model Innovation
  • Case Study Assignment: Alibaba
  • Platform Business Models


Thriving with Innovation

Thriving with Innovation teaches the various ways & tools companies can use to innovate in the marketplace. We look at emerging technologies, digital use cases, SMAC stack and app clouds that are available today at our disposal and can effectively be used for digital business transformations. We also see how innovation funding, culture, process are also important elements to cover while innovating. We conclude this module by understanding why measuring innovations are also significant.

  • Digital Use Cases
  • App Clouds
  • SMAC Stack
  • The Internet of Everything
  • Emerging  Technologies
  • Video: Emerging technologies to look out for
  • Innovation Funding
  • Innovation Culture and Process
  • Measuring Innovation
  1. Value

Value creation is the crux of any organisation’s mission. In this module we learn about internal as well as external value that companies need to create in order to be successful. We focus on external value here and internal value in the following module. The various areas of external value that this module explains are customer value, price value, platform value, experience value and offering value.

  • Introduction
  • Internal and External Value
  • Customer Value Overview
  • Price Value
  • Platform Value
  • Experience Value
  • Offering Value
  • DAY 3: Assessment - CXO Module 4 and Module 5 (Q 3,4,5,6,8,13) Revision Questions


Day Four

Value Creation and Measurement

This module continues on from the previous day as we move to look at internal value creation as well as measuring the value created. While tangible efforts and value is easy to measure, this module also sheds light on intangible value created. Companies need to account for intangible value that is created during digital business transformations as well. Business cases are also introduced as they form the basis for any strategy, plan or policy that a company may choose to undertake.

  • Operational Value
  • Workforce Value
  • Marketing Value
  • Stakeholder Value
  • Value Management
  • Intangible Value
  • Benefits Realisation
  • Business Cases
  • Video: Business Cases


  1. Enterprise

The final element of the THRIVE covers the principle of Enterprise. Enterprise entails the organisation as a whole and is important in digital business transformation as it cannot be achieved if transformation is treated as an isolated strategy. Transformation has to go across all levels of the organisation and hence, this module teaches about transformation leaders, mindets, capabilities and culture that must be adapted. We also see how transformation leaders and management differ from technology leaders and management.

  • Introduction
  • Transformation Leaders
  • Transformation Management
  • Technology Leaders
  • Technology Management
  • Leadership PQ
  • Case Study: Yahoo
  • Transformation  Governance


Enterprise Management

In this module we go over the different areas of management that is required when a company decides to transform. Portfolio, programme and project management are vital to the transformation process. This module also brings to light Organisational Change Management which explains why a specific OCM committee can play a significant role in the transformation of a business. We also learn why, while it is important to have firm procedures and strategies, companies also need to leave areas for agility and change that come their way.

  • Portfolio Management
  • Programme Management
  • Project Management
  • Agile Advantage
  • Organisational change management
  • Business Process Management
  • DAY 4: Assessment - CXO Module 5 (Q1,2,7,9,10,11,12,14,15) and Module 6 Revision Questions


Day Five

  1. Transformation Roadmap

Day Five is the concluding day to the course. We are now taken step by step through the 10 phases in the transformation roadmap that any and all companies will go through in their digital business transformation process. A Roadmap is intended to help everyone in the organisation, to understand each step of the transformation journey. The THRIVE framework on the other hand, presents us the principles to build a roadmap that fits our company’s environment.

Phase 1 starts off with explaining the roadmap, then the various steps in the roadmap follow; aligning the leadership, analyzing the market, establishing responses and activating transformation readiness. The rest of the 5 phases are explained in the next module.

  • Phase 1: Understand the Roadmap
  • Phase 2: Align the Leadership
  • Phase 3: Analyze the Market
  • Phase 4: Establish Response Strategies
  • Phase 5: Activate Transformation Readiness


Transformation Roadmap Continued...

Any roadmap needs to be holistic, ensuring all THRIVE principles are applied. The roadmap helps you ensure that the THRIVE principles and lessons are put into practice in the right sequence. This module further entails the rest of the phases of the transformation roadmap: innovating strategically, preparing, prioritising and presenting business cases, defining portfolios and executing and managing the transformation. We will also do a digital business case to help bring all the lessons to practical use.

  • Phase 6: Innovate Strategically
  • Phase 7: Prepare and proritise digital use cases
  • Exercise: Digital Use Cases
  • Phase 8: Prepare and present business cases
  • Phase 9: Define Portfolio, process and governance
  • Phase 10: Plan, execute and manage transformation


Course Conclusion

This module concludes all the lessons we have learnt in this course. We look at a comparison of two firms, one that follows the THRIVE principles and one that does not. This is to understand why the framework is important, universal and can be adapted to fit a company’s objectives at the same time. We also see a short clip on why companies need to be digitally transformed today.

  • A tale of two firms
  • Why be Digitally Transformed?
 35 Hours

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