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Course Outline

Introduction

  • The importance of web analytics?
  • Adobe Analytics compared to Google Analytics
  • An overview of Adobe Analytics features and architecture

Getting Started with Adobe Analytics

  • Navigating the user interface (UI)
  • Understanding Analysis Workspace, reports, dashboards, tools, and more
  • How Adobe collects data from website visitors

Working with Reports

  • Using Report Builder
  • Creating reports for mobile, video, pathing, visitor profiles, retention, and more
  • Interpreting reports

Working with Metrics

  • Understanding key terminology and metrics
  • Understanding conversion and traffic variables

Managing a Campaign

  • Setting up a campaign
  • Tracking a campaign
  • Setting targets and alerts

Analyzing Site Performance

  • Understanding visitor behavior
  • Visitor acquisition
  • Visitor identification
  • Visitor segmentation
  • Reviewing conversion funnels
  • Measuring channel performance

Collaborating with Others

  • Creating an engaging dashboard
  • Sharing a dashboard
  • Optimizing reports and visualizations for effective decision-making

Integrating with Excel

  • Using Report Builder to move data

Troubleshooting

Summary and Conclusion

Requirements

  • A foundational understanding of web analytics concepts
  • Experience with Google Analytics is beneficial but not required

Audience

  • Analysts
  • Marketers
 14 Hours

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