Course Outline

Introduction and Overview

  • Welcome and Introduction
  • Course Objectives and Expectations
  • Brief Overview of AI in Graphic Design and Advertising

Session 1: Introduction to AI Tools in Graphic Design

  • Overview of Midjourney, Adobe Firefly, GPT, and Bard
  • Understanding the Capabilities of Each Tool
  • Real-world Examples of AI-Generated Designs and Campaigns

Session 2: Getting Started with Midjourney

  • Setting Up and Navigating Midjourney
  • Basic Features and Functions
  • Hands-on Exercise: Creating a Simple Design with Midjourney

Session 3: Text Prompt Engineering and Control

  • Introduction to Text Prompt Engineering
  • Techniques for Effective Prompt Writing
  • Hands-on Exercise: Crafting Prompts to Guide AI Design

Session 4: Exploring Adobe Firefly AI Tools

  • Overview of Adobe Firefly’s Features
  • Differences Between Adobe Firefly and Midjourney
  • Hands-on Exercise: Creating Typography with Adobe Firefly Text Effects

Session 5: Creating Advertising Campaigns with AI Tools

  • Integrating Midjourney, Adobe Firefly, and ChatGPT in Campaigns
  • Step-by-Step Guide to Building an AI-Powered Campaign
  • Hands-on Exercise: Designing a Mock Advertising Campaign

Session 6: Using ChatGPT and Bard for Creative Assistance

  • Overview of ChatGPT and Google’s Bard
  • Generating Text Prompts, Slogans, and Inspiration
  • Hands-on Exercise: Using ChatGPT and Bard to Enhance Your Designs

Wrap-up and Q&A

  • Review of Key Takeaways
  • Q&A Session

Requirements

Basic Understanding of AI Concepts (Optional but beneficial):

  • Familiarity with basic AI and machine learning concepts can help in understanding the underlying technology, but it is not mandatory.
 7 Hours

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