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Course Outline
Day 01
Introduction
- Customer-centric vs. tech-driven innovation.
Overview of Solution-based Thinking
- Structured thinking and the Design Thinking methodology.
Tools for Design Thinkers
- Mind maps, idea generators, innovation matrix, what-if cards, etc.
Design Thinking for Product Development
- Identifying the true user of your product.
Case Study
- "Spying" on the customer.
Gaining an Empathic Understanding of the Customer's Problem
- Drawing pictures of the customer's natural behavior.
- Mapping the customer's actions on a timeline.
Defining the Problem with the Current Solution
- Identifying the key problems experienced by the user of your product.
- Categorizing, visualizing, and estimating the value of solving key problems.
Exercise
- Customer journey: Creating a timeline with pictures, emails, quotes, and actions.
- Analyzing the key problems.
- Deciding which problems to solve.
- Presenting your findings.
Day 02
Generating Ideas
- Using visualization, mapping, and storytelling to create solutions.
Prototyping a Solution
- Tools and methods for validating concepts rapidly.
Testing and Iterating
- Real-time testing.
- Validating, communicating, and releasing your innovation.
Case Study
- Fail often, fail fast.
Using Design Thinking for Resolving Internal Issues within the Development Team
- Seeing conflict as a positive force for invention.
- Managing conflict through debate and discussion.
- Empathy as a key ingredient.
Exercise
- Building ideas as a team.
- Mocking up the prototypes.
- Communicating your innovation.
- Presenting your findings.
Summary and Next Steps
Requirements
- Experience in designing and/or developing software solutions for customers.
Audience
- Developers.
- Project managers.
14 Hours
