Brand Management Training in the UAE

Many courses cover Brand Management, but few concentrate specifically on Business-to-Business (B2B) branding. This course zeroes in on B2B branding, an area that significantly differs from Business-to-Consumer (B2C) brand management.

Grasp the essence of marketing. Connect emotionally with your customers. Develop your own strategy.

Align your marketing and business practices with customer expectations and surpass them.

Audience

This course is tailored for all employees who need a broader perspective on their role within the organization, their specific responsibilities, and how they can contribute to enhancing the overall performance of the company.

Format of the Course

The course format includes:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the End of the Workshop, Attendees Will Be Able To:

• Define what a "brand" is and understand their role in shaping it.
• Grasp the process for change strategies and your company’s position within these strategies.
• Outline the key principles that underpin any business transformation.
• Recognize the significance of customer and stakeholder relationships for a business's success.
• Identify the financial aspects of the business and their specific role in it.
• Determine critical negotiation skills to achieve the best possible outcomes for their part of the business.