Course Outline

Marketing introduction

  • Historical development
  • Which phase are you in?
  • Drawing your own development


  • Typical marketing failures
  • How to avoid failures
  • Practical exercises

Successful stories

  • Analyses of successful companies
  • Inside look
  • Outside look
  • Advertising and brand management
  • What you can learn


  • Customer in the center
  • Meet and know your customer
  • Customer thinking
  • Customer satisfaction


  • Analyses of your marketing and business
  • Making structure and improvements for your business
  • Creating your own strategy


  • Solving small problems
  • Doing right things in the right time
  • Creating your own secrets and difference


  • Be a leader
  • Think like a leader


No prior knowledge required.

  28 Hours


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