Google AdWords: Beginner to Advanced Training Course
Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth.
This instructor-led, live training (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns.
By the end of this training, participants will be able to:
- Run a Google AdWords campaign that captures high-quality leads.
- Create a Google AdWords campaign to increase sales.
- Implement a bid strategy to profit on advertisement expenses.
- Improve existing marketing campaigns with Google AdWords.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction
Google AdWords Overview
- What is Google AdWords?
- Google AdWords features
Preparing the Environment
- Setting up Google AdWords
Launching a Campaign
- Working with Google search partners
- Targetting languages and locations
Search Ads
- Creating search ads
Keywords
- Using Google AdWords tool
- Using Google Keyword Planner
- Combining keywords and landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance
Bid Strategies
- Working with competition metrics
- Using automated rules
Conversion Campaign
- Using conversion tracking
- Adding a conversion tag
Remarketing
- Adding a remarketing tag
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Viewing the finished ad
Summary and Conclusion
Requirements
- A basic understanding of computers
Audience
- Marketeers
Need help picking the right course?
Google AdWords: Beginner to Advanced Training Course - Booking
Google AdWords: Beginner to Advanced Training Course - Enquiry
Google AdWords: Beginner to Advanced - Consultancy Enquiry
Testimonials (1)
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
Upcoming Courses
Related Courses
Custom AI Solutions with Google Vertex AI
14 HoursThis instructor-led, live training in the UAE (online or onsite) is aimed at intermediate-level developers, data scientists, and tech professionals who wish to leverage Google Vertex AI for creating and deploying custom AI models.
By the end of this training, participants will be able to:
- Understand the capabilities and features of Google Vertex AI.
- Set up and configure the Google Vertex AI environment.
- Develop and train custom AI models using Vertex AI.
- Deploy and manage AI models on Google Cloud Platform.
- Utilize Vertex AI's tools for monitoring and optimizing model performance.
- Implement best practices for AI model development and deployment.
Introduction to Google Analytics
7 HoursThis instructor-led, live training in the UAE (online or onsite) is aimed at data analysts who wish to use Google Analytics to track and report website data.
By the end of this training, participants will be able to:
- Set up Google Analytics to collect website data.
- Create and analyze reports.
- Gain insights and make data-driven decisions.
Google Apps Script: Beginner to Advanced
14 HoursThis instructor-led, live training in the UAE (online or onsite) is aimed at web developers who wish to use Google Apps Script to develop in a G Suite environment.
By the end of this training, participants will be able to:
- Develop web applications with Google Apps Script.
- Build add-ons to extend Google products, such as Gmail.
- Perform system administration tasks.
- Connect to a data source from a Google product.
Architecting with Google Compute Engine
21 HoursThis three-day instructor-led class introduces participants to the comprehensive and flexible infrastructure and platform services provided by Google Cloud Platform, with a focus on Compute Engine. Through a combination of presentations, demos, and hands-on labs, participants explore and deploy solution elements, including infrastructure components such as networks, systems, and application services. This course also covers deploying practical solutions including securely interconnecting networks, customer-supplied encryption keys, security and access management, quotas and billing, and resource monitoring.
Google BigQuery
28 HoursThis instructor-led, live training in the UAE (online or onsite) is aimed at advanced-level data analysts who wish to learn how to use Google BigQuery for data querying, optimization, and machine learning integration.
By the end of this training, participants will be able to:
- Understand the fundamentals of Google BigQuery and its use for data analytics and cloud computing.
- Use Google BigQuery for data management and complex SQL queries.
- Implement query optimization strategies to improve performance.
- Integrate BigQuery with other Google Cloud services.
Google Cloud AutoML
7 HoursThis instructor-led, live training in the UAE (online or onsite) is aimed at data scientists, data analysts, and developers who wish to explore AutoML products and features to create and deploy custom ML training models with minimal effort.
By the end of this training, participants will be able to:
- Explore the AutoML product line to implement different services for various data types.
- Prepare and label datasets to create custom ML models.
- Train and manage models to produce accurate and fair machine learning models.
- Make predictions using trained models to meet business objectives and needs.
Google Cybersecurity Professional
35 HoursIn this program, you’ll learn in-demand skills that will have you job-ready in a very short time. No degree or experience required.
What you'll learn
-
Understand the importance of cybersecurity practices and their impact for organizations.
-
Identify common risks, threats, and vulnerabilities, as well as techniques to mitigate them.
-
Protect networks, devices, people, and data from unauthorized access and cyberattacks using Security Information and Event Management (SIEM) tools.
-
Gain hands-on experience with Python, Linux, and SQL.
Google Data Analytics Professional
35 HoursIn this program, you’ll learn in-demand skills that will have you job-ready in a very short time.
No degree or experience required.
Google Digital Marketing & E-commerce Professional
35 HoursWhat you'll learn
-
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
-
Attract and engage customers through digital marketing channels like search and email
-
Measure marketing performance through analytics and present insights
-
Build e-commerce stores, analyze online performance, and grow customer loyalty
Google Docs - 1 Day
7 HoursWHAT YOU WILL LEARN
-
Create, style, format and organize documents using Google Docs.
-
Share and collaborate securely using Google Docs.
-
Manage versions, comments, and ownership in Google Docs.
-
Describe the tools and options available in Google Docs.
Mastering Google Earth Pro
21 HoursThis instructor-led, live training in the UAE (online or onsite) is aimed at intermediate-to-advanced level GIS professionals who wish to learn how to use Google Earth Pro for mapping, data visualization, and geographic analysis.
By the end of this training, participants will be able to:
- Learn to navigate the user interface of Google Earth Pro and understand the functionality of its various tools and options.
- Efficiently navigate the globe using Google Earth Pro, including the use of search functions, coordinates, and various view modes.
- Create, edit, and utilize placemarks, paths, and polygons to mark and analyze geographical locations.
- Use Google Earth Pro for advanced visualization, including 3D buildings, historical imagery, and street view integration.
Google IT Support Professional
35 HoursWhat you'll learn
-
Gain skills required to succeed in an entry-level IT job
-
Learn to perform day-to-day IT support tasks including computer assembly, wireless networking, installing programs, and customer service
-
Learn how to provide end-to-end customer support, ranging from identifying problems to troubleshooting and debugging
-
Learn to use systems including Linux, Domain Name Systems, Command-Line Interface, and Binary Code
Google Kubernetes Engine (GKE)
14 HoursIn this instructor-led, live training in the UAE, participants will learn how to set up and manage a production-scale container environment using Kubernetes on Google Cloud.
By the end of this training, participants will be able to:
- Configure and manage Kubernetes on Google Cloud.
- Deploy, manage and scale a Kubernetes cluster.
- Deploy containerized (Docker) applications on Google Cloud.
- Migrate an existing Kubernetes environment from on-premise to Google Cloud.
- Integrate Kubernetes with third-party continuous integration (CI) software.
- Ensure high availability and disaster recovery in Kubernetes.
Google Maps API for Developers
14 HoursThis instructor-led, live training in the UAE (online or onsite) is aimed at developers who wish to enhance their website or web application by adding geo-location functionality through Google Maps.
By the end of this training, participants will be able to:
- Embed a map into a new or existing website or web application.
- Display live data that synchs with current location.
- Create a mashup that includes Google Maps.
- Apply good CSS and JavaScript coding practices
- Create a custom map for an application.
Google Sheets - 1 Day
7 HoursWHAT YOU WILL LEARN
-
Add, import, manage, and format data using Google Sheets.
-
Filter, summarize, and protect data in Google Sheets.
-
Perform calculations and visualize your spreadsheet data.
-
Apply best practices to share and collaborate in Google Sheets.