Introduction to Data Analytics for Marketing
The Importance of Data Analytics in Marketing Strategies
Installing and Configuring Tools for Data-Driven Marketing
- Google Analytics
Using Tableau for Seeing and Understanding Data for Marketing
- Social Analytics
- Web Analytics
- Customer Data
Measuring the Impact of Your Marketing Campaigns with Google Analytics
Designing and Implementing Marketing Strategy Tests Using Zarget
Optimizing Your Marketing Spending and Tactics to Improve Results Using Instapage
Segmenting Your Marketing Audience Using Autopilot
Improving Response Rates through Predictive Modeling with Radius
Implementing Data Storytelling Using TapClicks
Summary and Conclusion
- No programming experience required
- Advanced computer literacy
Mateusz - WestWind Energy Polska Sp. z o.o.
Course - ArcGIS for Spatial Analysis
The trainer adapted the materials and contents to what he thought would be best for us and he succeeded. The quality of the training was excellent.
Jorge Sanchez Hernandez - CSMART - Carnival
Course - QGIS for Geographic Information System
I genuinely enjoyed the lots of labs and practices.