Course Outline
Introduction to Data Analytics for Marketing
The Importance of Data Analytics in Marketing Strategies
Installing and Configuring Tools for Data-Driven Marketing
- Tableau
- Google Analytics
- Zarget
- Instapage
- Autopilot
- Radius
- TapClicks
Using Tableau for Seeing and Understanding Data for Marketing
- Social Analytics
- Web Analytics
- Customer Data
Measuring the Impact of Your Marketing Campaigns with Google Analytics
Designing and Implementing Marketing Strategy Tests Using Zarget
Optimizing Your Marketing Spending and Tactics to Improve Results Using Instapage
Segmenting Your Marketing Audience Using Autopilot
Improving Response Rates through Predictive Modeling with Radius
Implementing Data Storytelling Using TapClicks
Summary and Conclusion
Requirements
- No programming experience required
- Advanced computer literacy
Testimonials (5)
All the topics which he covered including examples. And also explained how they are helpful in our daily job.
madduri madduri - Boskalis Singapore Pte Ltd
Course - QGIS for Geographic Information System
I liked Pablo's style, the fact that he covered a lot of subjects from report design , customization with html to implementing simple ML algortithms. Good balance theoretical information / exercices. Pablo really covered all topics i was interested in and gave comprehensive answers to my questions.
Cristian Tudose - SC Automobile Dacia SA
Course - Advanced Data Analysis with TIBCO Spotfire
Actual application of spotfire and all basic functions.
Michael Capili - STMicroelectronics, Inc.
Course - Introduction to Spotfire
The thing I liked the most about the training was the organization and the location
Hamid Tuama - Ability with Innovation General Contracting (DMCC Branch)
Course - ArcGIS for Spatial Analysis
I genuinely enjoyed the lots of labs and practices.