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Course Outline

Introduction to Machine Learning

  • Types of machine learning – supervised vs unsupervised.
  • The evolution from statistical learning to machine learning.
  • The data mining workflow: business understanding, data preparation, modeling, and deployment.
  • Selecting the appropriate algorithm for specific tasks.
  • Overfitting and the bias-variance tradeoff.

Overview of Python and ML Libraries

  • The rationale for using programming languages in ML.
  • Comparing R and Python.
  • Python crash course and Jupyter Notebooks.
  • Essential Python libraries: pandas, NumPy, scikit-learn, matplotlib, and seaborn.

Testing and Evaluating ML Algorithms

  • Generalization, overfitting, and model validation.
  • Evaluation strategies: holdout, cross-validation, and bootstrapping.
  • Metrics for regression: ME, MSE, RMSE, and MAPE.
  • Metrics for classification: accuracy, confusion matrix, and handling unbalanced classes.
  • Visualizing model performance: profit curve, ROC curve, and lift curve.
  • Model selection and grid search for hyperparameter tuning.

Data Preparation

  • Importing and storing data in Python.
  • Exploratory analysis and summary statistics.
  • Managing missing values and outliers.
  • Standardization, normalization, and transformation techniques.
  • Recoding qualitative data and data wrangling with pandas.

Classification Algorithms

  • Distinguishing between binary and multiclass classification.
  • Logistic regression and discriminant functions.
  • Naïve Bayes and k-nearest neighbors.
  • Decision trees: CART, Random Forests, Bagging, Boosting, and XGBoost.
  • Support Vector Machines and kernel methods.
  • Ensemble learning techniques.

Regression and Numerical Prediction

  • Least squares and variable selection.
  • Regularization methods: L1 and L2.
  • Polynomial regression and nonlinear models.
  • Regression trees and splines.

Neural Networks

  • Introduction to neural networks and deep learning.
  • Activation functions, layers, and backpropagation.
  • Multilayer perceptrons (MLP).
  • Utilizing TensorFlow or PyTorch for fundamental neural network modeling.
  • Applying neural networks to classification and regression tasks.

Sales Forecasting and Predictive Analytics

  • Differentiating between time series and regression-based forecasting.
  • Managing seasonal and trend-based data.
  • Constructing a sales forecasting model using ML techniques.
  • Assessing forecast accuracy and uncertainty.
  • Interpreting and communicating results to business stakeholders.

Unsupervised Learning

  • Clustering techniques: k-means, k-medoids, hierarchical clustering, and SOMs.
  • Dimensionality reduction: PCA, factor analysis, and SVD.
  • Multidimensional scaling.

Text Mining

  • Text preprocessing and tokenization.
  • Bag-of-words, stemming, and lemmatization.
  • Sentiment analysis and word frequency analysis.
  • Visualizing text data using word clouds.

Recommendation Systems

  • User-based and item-based collaborative filtering.
  • Designing and evaluating recommendation engines.

Association Pattern Mining

  • Frequent itemsets and the Apriori algorithm.
  • Market basket analysis and lift ratio.

Outlier Detection

  • Extreme value analysis.
  • Distance-based and density-based methods.
  • Outlier detection in high-dimensional data.

Machine Learning Case Study

  • Defining the business problem.
  • Data preprocessing and feature engineering.
  • Model selection and parameter tuning.
  • Evaluation and presentation of findings.
  • Deployment.

Summary and Next Steps

Requirements

  • Foundational understanding of machine learning concepts, including supervised and unsupervised learning.
  • Proficiency in Python programming (variables, loops, functions).
  • Prior experience with data handling using libraries such as pandas or NumPy is beneficial but not mandatory.
  • No previous exposure to advanced modeling or neural networks is assumed.

Target Audience

  • Data scientists.
  • Business analysts.
  • Software engineers and technical professionals involved with data.
 28 Hours

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