Agile Product Management - Growth Marketing Training Course
Agile Product Management is a methodology applied in the development of products and services, emphasizing flexibility, collaboration, and responsiveness to change throughout the product development lifecycle.
This instructor-led, live training (online or onsite) is designed for marketing executives who want to understand how to leverage Agile frameworks to optimize growth marketing strategies, create customer-centric products, and achieve scalable growth.
By the end of this training, participants will be able to:
- Grasp the key frameworks used in agile product management.
- Analyze the potential demand for new products and services.
- Learn how to price new products and apply techniques for tuning value.
Format of the Course
- Interactive lecture and discussion.
- Extensive exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Audience
- Marketing executives
- Brand managers
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Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
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