Agile Product Management - Growth Marketing Training Course
Agile Product Management is an approach utilized in the development of products and services that prioritizes adaptability, teamwork, and responsiveness to change throughout the entire product lifecycle.
This instructor-led training (delivered online or at your location) targets marketing executives aiming to grasp how Agile methodologies can enhance growth marketing strategies, foster customer-focused products, and facilitate scalable expansion.
Upon completion of this course, participants will be able to:
- Comprehend the primary frameworks employed in agile product management.
- Evaluate potential demand for new products and services.
- Master pricing strategies for new products and techniques for optimizing value.
Course Format
- Engaging lectures and discussions.
- A wealth of exercises and practical application.
- Hands-on implementation in a live-lab setting.
Customization Options for the Course
- To arrange a customized training session, please contact us to discuss your requirements.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Audience
- Marketing executives
- Brand managers
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Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
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