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Course Outline
Introduction
- Overview of ChatGPT and its applications in market research
- Understanding the role of AI in market research
Understanding Market Research with ChatGPT
- Exploring market research methodologies and techniques
- Leveraging ChatGPT for data collection and analysis
- Conducting surveys and extracting insights using ChatGPT
Customer Sentiment Analysis with ChatGPT
- Introduction to customer sentiment analysis
- Analyzing customer feedback using ChatGPT
- Interpreting sentiment analysis results for market research
ChatGPT for Market Insights and Recommendations
- Generating actionable insights with ChatGPT
- Creating market research reports using ChatGPT
- Utilizing ChatGPT for market trends analysis and forecasting
Customizing ChatGPT Models for Market Research
- Fine-tuning ChatGPT models for specific market research projects
- Addressing bias and ensuring ethical usage of ChatGPT in market research
- Optimizing performance and accuracy of ChatGPT for market research tasks
Best Practices and Ethical Considerations
- Tips for effective utilization of ChatGPT in market research
- Ensuring privacy and data security in market research with ChatGPT
- Exploring ethical considerations and potential challenges with ChatGPT
Future Trends and Developments
- Emerging trends in AI-driven market research
- Exploring advancements and potential applications of ChatGPT in market research
Summary and Next Steps
Requirements
- Basic computer experience
- Familiarity with market research concepts and methodologies
Audience
- Market researchers
- Marketing professionals
- Data analysts
- Business strategists
Testimonials
Abhay is an industry expert by all measure. His depth of experience is evident in the range of topics he speaks of.
Dewey - Cindy M. Soriano, Phoenix Publishing House Inc.
What I enjoyed the most about the training was Abhy's impressive knowledge and expertise. It greatly enriched the learning experience and provided valuable insights into the subject matter. Inspirational!
John - Cindy M. Soriano, Phoenix Publishing House Inc.
When we were doing the practicing. The facilitator did a lot of engaging with the audience
Gugu Duma - Anusha Iyer, Hollard Insure
It was perfect for the target audience, I like the interactiveness and the way in which we could do the exercises ourselves.
Gerhard - Anusha Iyer, Hollard Insure
hands on practical and the ability to play around
Marc - Anusha Iyer, Hollard Insure
The trainer made the content and exercises really simple, and to bring across the power of AI, specifically ChatGPT and how to get the maximum value out of it was really awesome experience
Vernon - Anusha Iyer, Hollard Insure
The nature of the presentation, which maintained interest throughout
Anusha Iyer, Hollard Insure
Practical applications of ChatGPT
Cindy M. Soriano, Phoenix Publishing House Inc.
Interactive. Very current and relevant
Anusha - Anusha Iyer, Hollard Insure
Learning that all AI technologies should not be used in isolation but should be used together to get true benefits.
Anusha Iyer, Hollard Insure
Practical examples
Viren , Hollard Insure
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