Course Outline


  • Overview of ChatGPT and its applications in market research
  • Understanding the role of AI in market research

Understanding Market Research with ChatGPT

  • Exploring market research methodologies and techniques
  • Leveraging ChatGPT for data collection and analysis
  • Conducting surveys and extracting insights using ChatGPT

Customer Sentiment Analysis with ChatGPT

  • Introduction to customer sentiment analysis
  • Analyzing customer feedback using ChatGPT
  • Interpreting sentiment analysis results for market research

ChatGPT for Market Insights and Recommendations

  • Generating actionable insights with ChatGPT
  • Creating market research reports using ChatGPT
  • Utilizing ChatGPT for market trends analysis and forecasting

Customizing ChatGPT Models for Market Research

  • Fine-tuning ChatGPT models for specific market research projects
  • Addressing bias and ensuring ethical usage of ChatGPT in market research
  • Optimizing performance and accuracy of ChatGPT for market research tasks

Best Practices and Ethical Considerations

  • Tips for effective utilization of ChatGPT in market research
  • Ensuring privacy and data security in market research with ChatGPT
  • Exploring ethical considerations and potential challenges with ChatGPT

Future Trends and Developments

  • Emerging trends in AI-driven market research
  • Exploring advancements and potential applications of ChatGPT in market research

Summary and Next Steps


  • Basic computer experience
  • Familiarity with market research concepts and methodologies


  • Market researchers
  • Marketing professionals
  • Data analysts
  • Business strategists
 14 Hours

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