Course Outline

Introduction to ChatGPT and Sales Enablement

  • Overview of ChatGPT and its potential in sales enablement
  • Understanding the role of AI in the sales process

Generating and Qualifying Leads with ChatGPT

  • Using ChatGPT to generate high-quality leads
  • Qualifying leads through automated conversations
  • Optimizing lead nurturing using ChatGPT

Sales Support and Customer Engagement

  • Leveraging ChatGPT for sales support and objection handling
  • Personalizing customer interactions with ChatGPT
  • Analyzing competitors and providing tailored recommendations

Automating Sales Tasks with ChatGPT

  • Automating routine sales tasks with ChatGPT
  • Using ChatGPT for sales analytics and forecasting
  • Creating custom ChatGPT models for specific sales use cases

Ethical Considerations and Best Practices

  • Ensuring ethical use of ChatGPT in sales enablement
  • Addressing biases and transparency in AI-generated content
  • Best practices for integrating ChatGPT into sales processes

Future Trends in Sales Enablement and AI

  • Exploring emerging trends and advancements in AI for sales enablement
  • Understanding the potential impact of ChatGPT in future sales practices

Summary and Next Steps

  • Recap of key concepts covered in the course
  • Guidance on further resources and learning opportunities for ChatGPT in sales enablement


  • Basic computer experience
  • Familiarity with sales processes and terminology


  • Sales professionals
  • Sales managers
  • Business development executives
  • Sales enablement specialists
  14 Hours


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