Course Outline
Introduction to Customer Communication
- The significance of effective communication.
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Applying emotional intelligence in customer relations.
- Core principles of emotional intelligence when dealing with difficult clients.
- Active listening and demonstrating empathy.
- Strategic language techniques to shift a difficult client's perspective.
- Key characteristics of modern customers.
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Factors contributing to the creation of difficult clients:
- Their inherent nature or personality traits.
- The desire to secure additional benefits from their position.
- Misunderstanding of sales terms and conditions.
- Subpar customer service experiences.
- Failure to meet product or service quality standards.
- Personal or financial losses resulting from inefficient service.
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings.
- Conflicts stemming from deduction errors.
- Conflicts resulting from unmet expectations.
Handling Complaints and Claims
- Identifying the core problem.
- Determining responsibility for conflict management.
- Techniques for managing objections (e.g., the 'fog bank' technique).
- Case study: Managing a complaint regarding unsatisfactory service.
Strategies for Conflict Resolution
- Steps for achieving effective resolution.
- Active listening and proposing viable solutions.
- Specific techniques for interacting with difficult clients (e.g., the 'mirror' technique).
- Transforming objections into sales opportunities.
- Other valuable strategies.
Self-Care and Emotional Management
- The importance of self-care when managing complex client interactions.
- Techniques for managing stress and frustration.
Customer Satisfaction Surveys and Service Evaluation
- The purpose and significance of customer satisfaction surveys.
- Crafting effective survey questions.
- Collecting and analyzing feedback data.
- Leveraging insights to enhance service quality and client retention.
Additional Practical Cases with Participants
- Role-playing: Managing challenging customer interactions.
- Group analysis of real-world customer complaints.
- Developing a follow-up and service evaluation plan.
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles.
- Prior experience in client-facing positions.
- A strong interest in developing skills related to communication and conflict resolution.
Audience
- Customer service representatives.
- Sales personnel and account managers.
- Supervisors and team leaders responsible for client relations.
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs