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Course Outline

Introduction to Customer Communication

  • The significance of effective communication.
  • Applying emotional intelligence in customer relations.
    • Core principles of emotional intelligence when dealing with difficult clients.
    • Active listening and demonstrating empathy.
    • Strategic language techniques to shift a difficult client's perspective.
  • Key characteristics of modern customers.
  • Factors contributing to the creation of difficult clients:
    • Their inherent nature or personality traits.
    • The desire to secure additional benefits from their position.
    • Misunderstanding of sales terms and conditions.
    • Subpar customer service experiences.
    • Failure to meet product or service quality standards.
    • Personal or financial losses resulting from inefficient service.

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings.
  • Conflicts stemming from deduction errors.
  • Conflicts resulting from unmet expectations.

Handling Complaints and Claims

  • Identifying the core problem.
  • Determining responsibility for conflict management.
  • Techniques for managing objections (e.g., the 'fog bank' technique).
  • Case study: Managing a complaint regarding unsatisfactory service.

Strategies for Conflict Resolution

  • Steps for achieving effective resolution.
  • Active listening and proposing viable solutions.
  • Specific techniques for interacting with difficult clients (e.g., the 'mirror' technique).
  • Transforming objections into sales opportunities.
  • Other valuable strategies.

Self-Care and Emotional Management

  • The importance of self-care when managing complex client interactions.
  • Techniques for managing stress and frustration.

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and significance of customer satisfaction surveys.
  • Crafting effective survey questions.
  • Collecting and analyzing feedback data.
  • Leveraging insights to enhance service quality and client retention.

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions.
  • Group analysis of real-world customer complaints.
  • Developing a follow-up and service evaluation plan.

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles.
  • Prior experience in client-facing positions.
  • A strong interest in developing skills related to communication and conflict resolution.

Audience

  • Customer service representatives.
  • Sales personnel and account managers.
  • Supervisors and team leaders responsible for client relations.
 14 Hours

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