Strategic Management Training Courses

This training course has been created for investors, business owners, directors, managers, executives and analysts who need to develop strategic planning skills. It is not designed for academic purposes, but to start realizing your dreams today.

This course focuses on strategic planning for businesses in which flexibility and constant learning is the most important thing. The main emphasis is corporate and investment strategy using current real-world examples. Each course member will have the opportunity to create a strategic plan and learn how to implement it in practice.

Audience

This course has been created for analysts, forecasters wanting to introduce or improve forecasting which can be related to sale forecasting, economic forecasting, technology forecasting, supply chain management and demand or supply forecasting.

Description

This course guides delegates through series of methodologies, frameworks and algorithms which are useful when choosing how to predict the future based on historical data.

It uses standard tools like Microsoft Excel or some Open Source programs (notably R project).

The principles covered in this course can be implemented by any software (e.g. SAS, SPSS, Statistica, MINITAB ...)

Audience:

This course is designed for all staff requiring a wider view of the Change Process to get the best results for their part of the business

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Exercises and Case Studies

At the end of this course, attendees will be able to:

• Explain the basic Change Strategies that underpin the planning for change in an organisation
• Understand the use and application of the 9 Change Principles
• Construct a Change Plan suitable to their part of the business

Audience

Senior Managers who need an insight into the issues of Strategic Management and its application

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Case-Studies and Examples

By the end of the course, delegates will be able to:

• Define issues underpinning successful strategic leadership and the link to a strong organisational climate
• Describe a range of strategic business models and their potential implications for their own business
• Define the critical concepts underpinning building high performing teams and managing change
• Define and use key financial measures of strategic success

The training is designed to help anyone who is thinking of implementing or working on a balanced scorecard project

Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]?

Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share.

The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective.

Benefits of attending this comprehensive course will include :

• Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues
• Getting simply stated, armed with the practical, down to earth, tried and tested information
• Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition

Why should you attend?

The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar.

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain what “brand” is and how they can influence it
• Understand the process for Change strategies and your company’s position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer / Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates’ part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business